New Study from Upfluence Finds COVID-19 Lockdown Restrictions Resulted in a 24% Viewership Increase on Live-Streaming Platform Twitch

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Upfluence Software’s study of viewership patterns on the leading live-streaming platform Twitch reveals how social behaviors have changed during the COVID-19 crisis and resulting quarantines worldwide. Based on the European data, the research predicts an upcoming 30-50% spike in viewership on Twitch in Western countries.   Lyon, France – March 30, 2020 – Upfluence Software, […]

Twitch & YouTube Streaming Services Skyrocket during Confinement

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The huge increase in activity on online streaming services, undoubtedly a direct response to people’s needs of entertainment at home during this time, presents compelling timeliness for brands and influencers. Many creators, brands, and organizations have adopted creative and effective ways to use these services to reach new audiences in a very new era. Riding […]