Skip to content
The October Edition: Get The Latest Influencer Marketing News and Trends
October’s influencer marketing news offers everything brands and agencies need as they edge closer to the holiday shopping season, Upfluence is stepping up to help with a dedicated ebook on running influencer campaigns during the holidays. This month we’ve also published a new masterclass series created by in-house experts to help you get up to […]
Optimizing ad control by whitelisting influencer content
Repurposing influencer content as part of your social ads strategy brings new opportunities to drive sales! Whitelisting influencer content is a simple strategy allowing brands to run social media ads featuring influencer-generated content that are published via the influencer’s profile. The brand gets to control all aspects of the ad, from the audience, call to […]
How your enterprise brand can scale an affiliate marketing strategy
Affiliate marketing is a tried and tested strategy for boosting sales. By using affiliate links social media creators become your brand’s best salespeople. Their engaging and authentic content paired with a clear call to action helps to convert many online customers. In order to benefit from this seamless social-driven commerce strategy, brands need to overcome […]
How to sell more with TikTok marketing
Tiktok is making a name for itself as one of the most important social platforms for social commerce. In its early days, it was primarily the domain of dancing adolescents; now brands have discovered the platform’s potential for reaching their next generation of customers. For brands looking to sell more on TikTok, a recent wave […]
Why UGC is a powerful lever for authentic content marketing
User-generated content (UGC) is crucial for building authentic content marketing, real connections and influencing your brand’s next generation of customers. We’ll explore the characteristics of UGC, and how it can help brands reach new audiences and drive sales thanks to added authenticity. UGC is one of three types of content used in content marketing: brand-owned, […]
The key to calculating influencer marketing ROI
The number one mistake made by influencer marketers is waiting until their influencer campaigns are over to calculate the return on investment (ROI). Campaign planning involves big decisions such as setting goals and choosing KPIs that will affect how you measure ROI. This means it’s important to keep it top of mind from start to […]
In-house or Agency Influencer Marketing: What’s best for your brand?
In-house: Managing the entirety of influencer campaigns internally, using a dedicated influencer marketing tool. Agency: Outsourcing the organization and management of influencer campaigns to a marketing agency. If your first forays into influencer marketing are starting to pay off then it’s time to ask yourself (and your team) an important question: should we hire an […]
The July Edition: The Latest Influencer Marketing News and Trends
Look no further for your must-read influencer marketing news and trends! We bring the latest news, resources, and trends in July’s round-up. Everything you need to know about influencer marketing right now in under 5 minutes! 5 must-try influencer strategies for boosting sales this summer Inject some energy into your summer marketing campaigns with our […]
Global influencer campaigns: Top tips for making an impact worldwide
Influencer marketing on a global scale requires a strong campaign message and a tailored strategy to make an impact with diverse audiences worldwide. Global brands and agencies tasked with creating such campaigns need to decide which elements are the same in every country (the overarching message, call to action, content format, branding, etc) and which […]
Getting started with finance influencers: what’s the best bet?
Influencer marketing can be a particularly lucrative marketing channel for digital financial services. Especially for the likes of fintech businesses and banking or investment apps that seek to reach a tech-savvy audience. Influencers are important partners who can help your brand earn credibility among new demographics. They can create engaging content for financial brands, making […]
Social commerce influencer strategies: a sales sensation!
Social commerce closes the loop between browsing social media and online checkout. Almost every social media platform has advanced social commerce features, helping customers to view, compare and buy products without leaving their social media app. Social commerce influencer strategies can help brands drive online sales with conversion-oriented campaigns utilizing commerce features and authentic influencer-generated […]
Influencer strategy checklist for campaign optimization at every step
At the start of each influencer campaign it’s a good idea to reflect on your overall strategy and goals. It’s easy to lose sight of the big picture once your campaign has started, so Upfluence has put together a handy influencer marketing strategy checklist to help you and your marketing team iron out the important […]
Breaking the mould: Why Twitch isn’t only for gaming brands
You would be forgiven for thinking that Twitch is a gaming-only platform. It started life as a niche platform for gaming and esports enthusiasts. But the popularity of live-streamed content and the recent pandemic has encouraged audiences seeking diverse forms of on-screen entertainment to flock to the platform. The increased appetite for non-gaming content has […]
Top tips for maximizing influencer impact with paid ads
Are you getting the most value from your creators’ best content? With a variety of head-scratching algorithms at play, even the most engaging influencer posts have a limited lifespan. The typical Instagram post is relevant for 48 hours, Stories last 24 hours and Facebook post engagements dwindle after a mere 5 hours. With this in […]
Influencer content whitelisting: everything you need to get started
Influencer whitelisting is your brand’s number one strategy for improving your paid social ad campaigns thanks to influencer-generated content (IGC). You have already seen the high engagement generated by IGC in your influencer campaigns, so it makes sense to consider how you can repurpose this high-quality content to serve your marketing goals elsewhere. Put simply, […]
6 Sommelier influencers on Instagram you shouldn’t miss!
Influencers choose to work with food and beverage brands as a way to embody a certain lifestyle and share their values for quality ingredients and processes involved in today’s foodie culture. In the wine niche of the alcoholic beverages industry, sommeliers are wine professionals who are building up a dedicated online following by sharing their […]
Manual vs. Software: What’s Best for Influencer Campaign Budgets? [Free guide]
Are you running your influencer marketing campaigns in-house? You’ll soon realize that it’s a lengthy process that takes up a lot of time and resources. A marketing team should be using their time for strategizing, planning and scouting the next trends to stay ahead of the competition. But in reality, when running an influencer campaign […]
Boost Your Agency Offering With Influencer Marketing
In the fast-paced world of marketing, keeping up with new trends and the soaring expectations of clients is no easy task. You can boost your agency offering by providing influencer marketing as part of a well-rounded, multi-channel package for your clients. Influencer marketing can be completely customized to your clients’ needs and will seamlessly integrate […]
The ultimate tool kit to scale your online store
U.S. retail e-commerce sales hit $431.6 billion in 2020 alone, and is forecast to reach $563 billion by 2025. The e-commerce business sector is a booming and exciting industry, with lots of room for growth. The good thing is, there are many tools and resources you can use to scale your online store. The not-so-good […]
Influencer whitelisting benefits for brands & creators
After investing time, money, and resources into an influencer marketing campaign, you want to see the best results possible. Influencer-generated content (IGC) can continue to serve your brand beyond the allotted campaign period when it’s repurposed and amplified through additional channels. One of the most effective ways to continue reaching new audiences and driving conversions […]
The April Edition: Get The Latest Influencer Marketing News and Trends
We’ve pulled the latest and greatest news, trends, and insight from across the industry into one must-read article. We’ll publish a roundup of the best created and curated content in the influencer marketing industry to our blog every month, or you can have it sent to your inbox by subscribing to our newsletter. Here’s our […]
Meet 6 Influencers from the Consumer Tech Industry
When investing in a new laptop, smartphone, or smart TV savvy consumers are turning to tech YouTube channels and Twitch unboxing videos to learn more about the products before making a purchase. This creates a strategic opportunity for consumer tech brands to use influencer campaigns to persuade new customers to buy their products. Consumer tech […]
Social Commerce: The Biggest Benefits for Business
Social commerce is rapidly becoming a lucrative new revenue channel for eCommerce businesses. Leveraging your brand’s social media presence to promote products and generate sales natively within social apps brings significant benefits. Not only is social commerce a complimentary source of income for businesses, it also brings a new dimension to selling online. Social media […]
Influencer Campaign Metrics: Track 8 Key Areas
Before we begin, we’d like to get the ugly truth out of the way: A lot of brands don’t know if their influencer campaign works because they (a) don’t track performance or (b) don’t track the right metrics. Do you know that there are 8 important metrics that you can track to assess your influencer […]
Improve Your Customers’ Online Shopping Experience in 5 Steps
In the age of eCommerce and the rise of new technologies, the customer journey has changed dramatically, especially for online shopping. Now that consumers can shop online wherever and whenever they want, brands face a new challenge in providing a high-quality online brand experience for their customers. How can brands build trust and loyalty with […]
Incentivize Influencers in 4 resourceful Ways [Free resource]
Just like any fruitful working partnership, influencer collaborations require incentives. What to offer an influencer is just as unique as any other element of influencer marketing. By determining and establishing this element early on, brands can define the right campaign strategy and maximize their budgets for optimal results. As professional content creators, influencers will expect […]
The Omnichannel Marketing Playbook for eCommerce Brands
For successful eCommerce businesses selling exclusively via an online website is no longer an option. Driving long-term growth relies on merchants’ ability to reach their customers across multiple channels. Customers aren’t simply shopping ‘online’ or ‘offline’, there are a variety of touchpoints in between where sales can be made. People interact with brands online, via […]
Meet The Top 10 Gaming Influencers in the US
The gaming industry is big business in the US, with the market size of the video games industry valued at over $60 billion in 2020. Gaming brands looking to reach new audiences should leverage gaming influencers in their marketing campaigns. These established creators in the gaming niche, with large, active audiences on platforms like Twitch […]
Instagram’s Latest Features Boost Influencer Marketing
A closer look at how Instagram’s latest features can be used to take your Instagram influencer marketing campaigns up a level. What’s new in the world of Instagram With 1 billion people using Instagram every month, it’s one of the most powerful social media apps around, with the addition of new ad formats to Instagram […]
Choose Authentic Influencers For An Authentic Audience Connection
Authentic influencer partnerships are now the industry standard. Gone are the days of the one-off shout-out and purely transactional partnerships. As influencer marketing has matured, brands and influencers are looking to invest time and resources in authentic relationships that bring value to both parties. For brands, authentic influencer content goes the furthest in connecting with […]
How Food and Drink Brands are Conquering the Gaming World
With the popularity of gaming at an all-time high, food and drink brands have spotted an opportunity to reach new audiences by leveraging the crossover between video gaming and convenience food. Playing video games and snacking seemingly go hand-in-hand. What better fuel for a long afternoon of gaming than your favorite soda and fast-food treat? […]
7 Ways Technology Will Improve Your eCommerce Marketing Strategy
In the age of online selling, it makes sense for your eCommerce marketing strategy to focus on digital channels like web, mobile and social media to reach your customers. In 2021, a robust eCommerce strategy needs to be digitally agile. This means it’s time to level up your marketing strategy by embracing the latest marketing […]
4 Tips for Alcohol Influencer Marketing Success [Infographic]
Upfluence shares insights on the latest performance trends for influencer marketing in the alcohol industry to help you run more successful campaigns. Create an alcohol influencer strategy that’s tailored to give you the best engagement and ROI for your campaigns. We’ve used Upfluence data featured in the Influencer Marketing Report on the Alcoholic Beverages Industry […]
5 reasons to try Twitch for influencer marketing
If you’re planning an influencer marketing campaign, Instagram or YouTube might be the first social media channels to come to mind. If you’re not in the gaming space then you might not even be familiar with Twitch. It’s the live streaming platform most popular with gamers. Twitch has helped grow the popularity of gaming by […]
How social commerce will change the way we shop forever
Most brands planning their eCommerce strategy will start by looking backward. They’ll take stock of last year’s or last quarter’s performance to decide on future adjustments. They’ll squint into the future, analyzing trends and finding new opportunities. The worldwide disruption caused by the pandemic has clouded our vision of the future. Lockdown measures, economic downturn, […]
Esports Influencer Marketing: launching with an esports agency
How can specialized esports marketing agencies help you create a successful influencer marketing campaign? The esports industry is growing at a rapid pace and this is set to continue, reaching $1.5B by 2023. Recent stay-at-home orders and the rise of gaming in popular culture have seen the average number of concurrent viewers on Twitch grow […]
Kick-start Your Campaigns With Our Top Influencer Marketing Trends For 2021
Get equipped for planning your influencer marketing campaigns for 2021 with new insights into the trends shaping the future of the industry. Planning ahead might seem like an impossible task right now, but rest assured that the 6 trends we’ve identified will be key to successful campaigns in 2021 and beyond. Understand how the influencer […]
5 Ways to Boost Marketing with Powerful Consumer Data
Taking a deep dive into data from your brand community will uncover insights to help transform your marketing. Knowing more about your audience will help you target them more efficiently and get the most from your influencer marketing campaigns to improve ROI. Powerful consumer data from your network of customers, subscribers, and followers will show […]
5 Ways to Boost Marketing with Powerful Consumer Data
Taking a deep dive into data from your brand community will uncover insights to help transform your marketing. Knowing more about your audience will help you target them more efficiently and get the most from your influencer marketing campaigns to improve ROI. Powerful consumer data from your network of customers, subscribers, and followers will show […]
How To Make Video The Hero Of Your Content Strategy
Video has proved to be one of the most engaging content formats around. But many brands and agencies are not getting the most out of it. If you’re yet to fully embrace video as the hero of your content strategy, you’re missing out on higher engagement rates and sales. The popularity of video content makes […]
