To begin a wonderful evening, nothing could be better than reading the blog fashioncitizen.com. Devon takes you behind the scenes of his fashion blog. Interesting and inspiring.
Hello Devon, can you introduce yourself and your blog fashioncitizen.com?
My name is Devon Pina and I am a fashion and lifestyle blogger. I am also a personal and wardrobe stylist. Fashion Citizen is a blog that I started because I wanted to have a voice in the fashion industry. I read and still read a lot of fashion magazines and I wanted to have a say about the things that were occurring in the industry. The blog evolved over time to include independent designers and cool or unique finds that I stumble upon in my travels and research.
What are your editorial habits? (I write my own content, someone writes for me, someone proofreads me, I take my own pictures for the blog, I post a lot of videos etc.…)
I write my own content, that’s one thing I’ve always been proud of. Guest blogging has been a part of my brand because I appreciate the voices of those around me who have a unique take on fashion and style. Recently, I have switched over to Instagram and Facebook a lot more. I utilize the social media platforms to draw in readers and really see what’s happening in every day style. My blog posts are more intentional and they relate to things I see my readers and followers engaging in on a daily basis.
What do you like the most about fashion?
I have to say that I like the variety that exists in the fashion world. You never encounter the same thing. It’s so enjoyable seeing trends interpreted by different design houses and then seeing them translated through the personal style of bloggers, celebrities, socialites and everyday people. It’s always something new and fresh to see and experience.
How do you use social networks? Which one do you prefer?
I use them to promote posts on my main blog and I’ve recently begun to develop posts specifically for Instagram and Facebook. It’s very interesting seeing the reaction of my readers and followers when there is a unique post on Instagram or Facebook. Often times, I will test out ideas in a mini post on the social media sites to gauge my readers’ interest in the topic. As far as preference, I have to say it would be Instagram. It’s almost a tangible experience with my readers.
What are the meaningful moments of the development of the blog?
The most meaningful moments in developing my blog are when an idea is finally put to bed. Every post starts with an idea and then it gets fleshed out. Sometimes they go further, other times they are trashed and sometimes they are changed or evolved. Once a solid idea is set, I can start writing and make my ideas a reality. Seeing that post all done and peppered with pictures is one of the best feelings in the world and then I hit that schedule to publish button and I let out a breath of satisfaction.
Who’s your target?
My target audience is men and women aged 25-35. I am looking to reach a segment of the world that is looking for the unique and different in fashion and lifestyle brands.
Which are the most popular categories of your blog?
The most popular categories would be my product reviews and my brand spotlights. Along with those would be the personal style sections where I highlight different people who exemplify the fashion citizen lifestyle of being unique in their field and making a statement.
Where do you find inspiration?
I find inspiration everywhere. It used to be just fashion magazines or fashion related things but I can see a person in the street or a color palette in a graffiti mural and get an idea. I think it’s great to be open to seeing inspiration everywhere, that way you can never run out of it.
A little message for Upfluence?
A message for Upfluence… Well, content is king and it’s pretty cool that you all realize that and work with brands to develop the best content to be able to relate to consumers. No one ever tires of awesome content that draws you in and makes a brand relatable to you, so Upfluence will always be necessary!