Today, Salvia von Liebstoeckelschuh, founder of the blog tells us more about her vision of blogging and the way it all started. A very interesting story that you can’t miss.

Hello Salvia von Liebstoeckelschuh, can you introduce yourself and your blog

Hello Arthur, I started blogging in April 2008 because as a single mom the evenings at home became boring and I wanted to do something else than watching TV or reading books. So I started the blog Liebstoeckelschuh under a complicated name/URL, which was first a kind of diary. In 2012, I relaunched the blog and got the current name. I changed the style and started collaborations.

What are your editorial habits ? (I write my own content, someone writes for me, someone proofreads me, I take my own pictures for the blog, I post a lot of videos ect…)

I usually write my own content. But I would not say “No” if someone offers me an interesting(!) guest article to post. No one proofreads me, because my daughter is too young and most of my friends do not really know anything about blogging. I would have spent too much time to explain them how it works. Usually, I don’t really make any mistakes. But sometimes, when I start reading the text out loud, I point out funny expressions or some spelling mistakes and then I correct them.

I take my own pictures for the blog, because then I feel safer concerning the copyright. Sometimes I use press pictures, but always with a kind of unsafeness about the right way to mention the photographers name and the copyrights.

How do you use social networks ? Which one do you prefer ?

I use social networks to spread my blogposts, but also to stay in contact with followers, other bloggers or agencies. You can find my blog on facebook but also on Google+, twitter, Pinterest, Instagram and other social networks. My favourite one is Instagram, though I started to use it very late. But for me it is really fun to post pictures and watching how the number of likes & comments grows. And Instagram gives me a lot of inspirations, I really love it.

Screen Shot 2016-06-21 at 16.29.29

What are the meaningful moments of the development of the blog ?

The meaningful moments of the development of my blog were for example when the first company asked me to collaborate. Of course they offered conditions to me, which I would not accept anymore. But it made me kind of proud. Another meaningful moment was when I was invited for the first travel and when I got the chance to come to an event of the government in the German capital, Berlin. Blogging can open doors, that we never thought possible.

who’s your target ?

My target are mainly women from 20 to maybe 55 or 60 years old. They are women who are not only living for fashion and beauty, but also thinking about social subjects, visiting cultural events or reading books with real content, no romance novels. I compare the target with a German magazine called BRIGITTE. The target are mothers as well as single women with no kids.

Which are the most popular categories of your blog ?

It depends on the season we have. In spring and summer people are looking for the categories #lifestyle, #gardening (my special thing is urban gardening), #travel, #fashion and #events, in autumn and winter the categories #lifestyle, #food, #fashion, #home and #travel are the most popular.

Where do you find inspiration ?

I find inspiration through other blogs, but also through instagram and magazines, in real life visiting events, shops, travelling to other cities, spending time in nature, talking to people and being together with friends and family. Inspiration is everywhere.

A little message for Upfluence ?

I hope Upfluence will reach a lot of interesting international brands which will work together with me! ;-).

Share this blog post

We have solutions for you

Start scaling your influencer marketing campaigns with Upfluence Software right away. We also have influencer & content marketing specialists ready to take on your next campaign! 

Related content