To begin this wonderful evening, nothing could be better than reading the blog blog.nicolewilliamspr.com. Nicole Williams takes you behind the scenes of his fashion blog. Interesting and inspiring.
Hello Nicole, can you introduce yourself and your blog blog.nicolewilliamspr.com ?
I’m Nicole, Chief Mom, and a modern day supergirl with old fashioned principles. I believe in doing what you love using brand mastery to create impact. As a Lifestyle Maven & Event Planner I have an affinity for style, organization & marketing. I am the owner of Nicole Williams Collective, LLC and my lifestyle blog – Nicole’s Lifestyle Lounge™ is where all my passions collide. NLL is the real woman’s guide to making life more inspiring, gorgeous & fun. From doable style and beauty to easy-to-make recipes, plus event and wedding planning inspiration to relevant news, entertainment and motivation.
What are your editorial habits ? (I write my own content, someone writes for me, someone proofreads me, I take my own pictures for the blog, I post a lot of videos etc…)
I’ve been blogging since 2012, but only got good at doing it the right way only a few years ago. But that’s partly because I stopped to figure out what success meant to me.
There are a lot that goes on behind the scenes of blogging, and organization is key. Overtime I created two tools to help stay organized, “The Purposeful Living Planner”, and the “Blog Planner Notepad” which helps me plan out and schedule my content. I typically publish twice a week, and up to five times during New York Fashion Week. Currently I write and edit all my posts, and from time to time accept contributors if it’s a good fit. I mostly take my own photos, use stock or sometimes photos from the brands I work with. My have an affinity for lifestyle photography that are editorial like or flatlays.
How do you use social networks ? Which one do you prefer ?
My website is my own little real estate on the world wide web, the place where I pay the mortgage. While social media is where I pay rent. So I use social media as a micro-blog. I create content on my my own blog, then drip feed it out on social. Each platform is different so I use them slightly different. Instagram is quickly becoming my favorite and LinkedIn has become a great resource.
What are the meaningful moments of the development of the blog?
Over the years, there has been two most memorable moments. The first was when I was placed on bed rest in the hospital and working on my blog was what kept me sane. So that was a turning point that is cemented in my mind. However, getting my first paid campaign is a feeling like none other. Successfully launching my planner felt awesome! But I’m most proud that my blog is a viable vehicle through which I’m able to profit from what I love.
Who’s your target?
My target audience is millennial women age 24 to 35 and comes in all sizes + shades… And she’s beautiful no matter what skin she’s in. She is not afraid to go after her dreams in spite of challenges. She loves date night, and enjoys brunch with her girls. She likes to look her very best not just on her wedding day but every day. She is passionate about God, family, travel + culture. Scandal, Empire, and a glass of wine is her guilty pleasure.
Which are the most popular categories of your blog?
It’s kind of hard to say which categories are the most popular. It’s easier to say which posts are most viewed, because my reader tend to respond to any topic as long as they can relate or it gives value. My categories are beauty, style, culture, weddings, life & family, and health & fitness with sub-categories. I rank my top posts not just in terms of the amount of engagement. That would include not just views but also shares and comments. So with that said my top posts would be: my rasta pasta recipe, how i created a full time income blogging, sweet 16 glam, love and marriage by design, and the objectification of women.
Where do you find inspiration ?
First and foremost my “Why” [my family] inspires me. They inspire me to keep working even when at times I don’t feel like it. But Beyond that, I’ve gotten better at finding inspiration in everything around me. I read a lot and I try to stay on top of current events, pop culture and even politics. Anything that I my audience can relate to.
A little message for Upfluence?
Comparison is an act of violence against one’s self. Blogging can get really overwhelming with all the unrealistic expectations! And comparing yourself to others only have you seeing the glass as half empty instead of half full. A perspective from which I too used to see. And so my advice to to the Upfluence community is to stop comparing your page 1 to someone else’s page 5, define what success means to you and then work towards that.