Interview WindowsBlogItalia

The interview series continues with Adriano, founder of the blog ! Adriano introduces his work and his life as a blogger ! Discover it ! 

Hello Adriano, can you introduce yourself and your blog

I founded in 2009, when I was 18 years old, after two other successful blogs about Microsoft Windows Vista and Windows 7. The aim of my blogs has always been the same: helping and keep my readers informed about how information technologies evolve, trying to break the Italian digital divide., right now, is the most followed Italian blog entirely focused on Microsoft’s news, and among the top 900 websites in Italy.

Actually, it’s not my primary activity, it’s just a “hobby”: in fact I’m a designer, skilled in small series products and user interface design. I just graduated at the School of Design of the Politecnico di Milano.

What are your editorial habits ? (I write my own content, someone writes for me, someone proofreads me, I take my own pictures for the blog, I post a lot of videos etc…)

When I launched I changed my editorial habits and I hired some authors that still help me when I can’t write. Since then we jumped from one article per day to 5-10 post each day and we gained a lot of readers, also by extending our topics.


How do you use social networks ? Which one do you prefer ?

Social networks are very important for us, but it’s very difficult to stand comparing to some other blogs that actually buy their Facebook, Twitter and Instagram fake followers. Right now we mostly use our Facebook Page, because it can have multiple admins and more functions than other social networks, but I also like the YouTube interaction and the Twitter ease. Anyway I think that after Facebook the best one is Instagram, but it’s a bit tricky to update and and hard to interact with the followers.

What are the meaningful moments of the development of the blog ?

The best moment was when we developed an intelligent author bot that automatically checks and writes news about Windows app and game updates, event at night!

who’s your target ?

My target is the Italian consumer community of Windows, Windows Mobile, Surface, Lumia, Xbox, Office and other Microsoft’s software and products.

Which are the most popular categories of your blog ?

I know that lots of people out there need help with their devices and software: my team and I can help them, we are very passionate about this mission.

Where do you find inspiration ?

Making a business out of a passion, also helping other people, is one of the best thing you can do in your life!

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