Upfluence announces the opening of its new subsidiary in Switzerland
Lyon, March 1st 2016 – Upfluence, influencer marketing tech start-up, opens its new subsidiary in Switzerland. Daniela Leone will run the new branch located in Neuchâtel. Having worked for 25 years in the luxury industry in strategic positions of marketing and communication, she aims to make Upfluence the undisputed leader of influencer marketing in the region.
An international company. Upfluence was established in 2013 by its 5 co-founders specialised in technology (computing, finance…) and business (marketing, entrepreneurship). The company is now based in the United States with its headquarters in San Francisco, in France (Lyon and Paris), and most recently, in Neuchâtel. The Swiss division will be dedicated to the luxury sector, with a secondary focus of reaching new customers in other high-end industries: such as automotive, fine-tech, and pharmaceutical.
High-Tech products. The unique technology developed by Upfluence can identify social influencers in more than 200 industries, in all languages and countries. Upfluence offers its customers an all-in-on influencer solution: from the influencer identification to the campaign management and payout.
A recognised expertise. Having worked with more than 650 clients and many renown brands in Switzerland (Victorinox, Louis Erard, HYT) the Upfluence business model has begun to make a name for itself. Just last December, the company received the “Prix CIC” from CIC bank for their technological and strategic company vision. In just three years, Upfluence has become the provider of influencer technology for many big names such as Paypal, Sopra Steria, Danone or Microsoft.
A promising market. Influencer marketing, Upfluence’s main source of income, is a booming market. A study conducted by Tomoson showed that 59% of marketing experts will increase their budget dedicated to influencer marketing in 2016. Why so popular? McKinsey esteems that marketing by word of mouth generates exponentially more sales than paid online advertising. Which makes sense when you consider that the Native Advertising market is supposed to reach 21 billion dollars in revenue by 2018 (Business Insider UK). Figures such as these show why influencer marketing makes a compelling argument while traditional advertising (newspapers/magazines) continue to fall short.
Daniela Leone indicates that influencer marketing represents the future of branding for luxury: “Each entity must integrate influencer marketing into its communication strategy. Let’s not forget that social media isn’t only for teenagers. The vast majority of your customers are already using it every day. Brands must learn from their customers.”
How to contact Upfluence :
Nicolas Miachon – CMO