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A rising trend in content marketing involves using influencers, or industry experts with an established audience, to develop content. Executed correctly, that content can have a real impact on your business; as marketing strategist Jay Baer says, “True influence drives action, not just awareness.”If you’re looking for a way to improve your existing content strategy, working with influencers can empower you to create higher quality content and give your brand a broader reach “.
Influencers Know Your Audience
Companies often develop content that serves their immediate needs, from lead generation to product promotion. That’s a good start, but professional content marketing strategists know that connecting with your audience is more than creating content as a reaction to your own needs. Great content marketing requires developing content based on what your audience wants, rather than what you want to tell them.
Influencers are often thoroughly immersed in their industry and have a deep understanding of their audience’s perspective. Leveraging an industry expert’s years of experience working with an audience is a sure-fire way to develop higher quality content. Working with these experts gives you access to a vast wealth of knowledge about your audience. By letting influencers help you determine what content you develop, you’ll be better able to produce pieces that your target audience cares about.
Influencers Are Trend-Savvy
Many of today’s industries are constantly growing and changing, especially those that rely on technology. Keeping up with the ebb and flow of industry trends can be a daunting task for those who aren’t in the know. By involving influencers in your content marketing strategy, you’ll have a better chance of staying up-to-date with current trends and building a brand identity associated with the cutting edge.
Influencers Can Talk the Industry Talk
Each industry has its own jargon and style that work best for communicating its ideas, but it’s important to toe the line between speaking authoritatively and using clear, unobtrusive language. For many companies, figuring out how to speak the language of their audience can involve a lot of trial and error. Industry experts have already done the legwork of figuring out what resonates best with their audience, giving you a head start when it comes to making your message click for your readers.
Influencers Can Boost Your Distribution
Your awesome content won’t do much good if no one’s reading it. While you’re probably already using social media as a distribution tool for your content, working with influencers can help amplify your social reach and put your brand in front of more eyes. Industry influencers often have active social media followings of their own and will retweet their contributions to your brand. A recent McKinsey study found that the buzz generated by word-of-mouth marketing helps generate twice as many sales with a 37 percent higher retention rate. By involving influencers in your content generation efforts, you’re gaining access to a broader audience.
Find Influencers, Create Amazing Content
If you haven’t yet tried influencer marketing for yourself, you may be surprised at how much it can add to your content strategy. Influencers can provide highly effective, targeted content that will help give your brand the presence it needs to get to the next level.
If you need tips for managing your influencer marketing content, we’d be glad to help! Upfluence will help you gain access to a huge network of influencers and provide the tools you need to manage a stellar content strategy.