As a traveler, Stephen Shreck introduces his blog A Backpacker’s Tale where he provides people with great tips and stories. Inspirational !
1. Hello Stephen, can you introduce yourself and your blog abackpackerstale.com?
Sure, my name is Stephen Schreck. I am the creator of A Backpacker’s Tale. A travel blog that provides people with tips, stories, and inspiration they need to venture out to start their own adventures on the road.
2. What are your editorial habits ? (I write my own content, someone writes for me, someone proofreads me, I take my own pictures for the blog, I post a lot of videos ect…)
I do everything. As a blogger you have to wear many hats. I had to learn how to build my site and to write all the content. I’m an editor, a photographer, a photo editor, a SEO tech and a keyword researcher. I market myself to companies and tourism boards as well. You really have to be proficient in a ton of different areas to be successful and stand out from the crowd. If I really need a second set of eyes on a piece I always turn to my mother who is a much better editor than I am. Right now I am learning video and video editing. In my opinion it is 100% where blogging is heading. You’ll still need to write content and have photos, but video is becoming increasingly important. When traveling full-time it is easy to get overloaded with work. This year I am doing it a bit different. I am staying in one country. I will spend the rest of the year backpacking New Zealand, and working on a few major projects I have in the works.
3. How do you use social networks ? Which one do you prefer ?
I use social media in a couple of ways. The main way I use it is to connect with my audience, who then share my stuff and get the word out about my site. I get messages all the time from people who say that their friends told them about me. It is a great growth tool. I also run some ads to post with affiliate links in them which I have had a little success with. Facebook and Instagram are my two favorites. However, right now I would have to say Instagram is winning. Mainly because engagement on Facebook completely depends on if Facebook likes what I am sharing.
4. What are the meaningful moments of the development of the blog ?
The first time I posted a blog post was incredibly meaningful. That being said the post was horrible, and no one read it. It was just a commitment to myself that I was going down this road of being a professional blogger. Another meaningful moment was the first time someone emailed me saying that my advice helped them so much and that they booked a plane ticket to start traveling. The first time I got featured on sites like the Huffington Post and Vagabonding where massive moments to me as well. The first time a blog post went viral was also an incredible feeling.
5. Who’s your target ?
My target market is both men and women between 18-34. Of course, I am targeting people who are interested in traveling, and adventures. Most of my traffic comes from America, Uk, Australia and New Zealand.
6. Which are the most popular categories of your blog ?
My travel tips get the most hits, while I get better engagement from my personal stories and adventures. So what I am trying to create is a website that brings people in with the travel tips and advice, but my stories are why they keep coming back.
7. Where do you find inspiration?
I’ve lived on the road full time for 4 years now. I am constantly having adventures, exploring new countries, and meeting other travelers. I have endless inspiration. I also try new things and get involved in the culture I am visiting. A good example is my latest post talks about my Sak Yant: A bamboo tattoo I got by a monk in Thailand. It was such an incredible experience.
8. A little message for Upfluence ?
When working with brands always shoot to over deliver. I’ve known a lot of companies that have worked with influencers like us and got burned. This is unprofessional and shuts doors to all of us. Being an influencer is a profession and needs to be treated as one.