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Robin N.Fator is a California native, author, business coach, Etsy teacher and artist. Founder of the blog darkponydesigns.com, she tells us more about her life as a blogger.

1. Hello Robin, can you introduce yourself and your blog darkponydesigns.com?

I am Robin N. Fator, fashion designer/stylist and owner of Dark Pony Designs: a handmade women’s wear brand. I am a California native, married with two sons. In addition to managing my fashion brand, I am an author, business coach, Etsy teacher and artist. My blog: Classic Glamour Modern Babe http://www.darkponydesigns.com/blogs/classic-glamour-modern-babe is dedicated to fashion. I like to write about my own creations, inspiration, and trends.

2.What are your editorial habits ? (I write my own content, someone writes for me, someone proofreads me, I take my own pictures for the blog, I post a lot of videos etc…)

My editorial habits: I write my own content and my husband is my editor. I do some times take my own photos for the blog, but most often I am featuring a photographer I have recently worked with.

3. How do you use social networks ? Which one do you prefer ?

I use social networks for advertising, for branding, and for communicating with customers and admirers.  I prefer Facebook for business and instagram; 

4. To you, what is the definition of “glamour” ?

My definition of glamour is being over dressed, wearing rhinestones in the day time, always accessorizing with stilettos, and being confident enough to enjoy being the center of attention.

5. What are the meaningful moments of the development of the blog ?

I love talking about inspiration on the blog. Any time I can communicate my love for fashion in a sentimental way creates meaning.

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6. Who’s your target ?

My target audience are women 18-50 who are loyal followers of fashion and love supporting independent designers. They also go out to a lot of events and parties and need to dress the part.

7. Which are the most popular categories of your blog ?

Popular blog categories include seasonal runway photos, inspiration, and new collections.

8. Where do you find inspiration ?

I find inspiration in nostalgia for the past as well as, music icons like Madonna and David Bowie, along with cinematic style.

9. A little message for Upfluence ?

Thank you so much for the interview! Upfluence is an interesting way for brands to reach customers in an interesting and genuine way, and I hope to work with you again soon.

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