Interview Dressed to Ill

1. Hello Rob, can you introduce yourself and your blog

My name is Rob. In the day time I run a men’s clothing store and my passion project is my blog Dressed to ill, which is centered around my fashion choices but has since expanded to my travel, food and lots and lots of coffee choices.

2. What are your editorial habits ? (I write my own content, someone writes for me, someone proofreads me, I take my own pictures for the blog, I post a lot of videos ect…)

I take a lot of pride in the fact that 100% of the content created for Dressed to ill is created by myself. My background is in journalism and I’ve always had a passion for photography. So every photo, whether it’s a street style photo of myself or the things I see, is captured by myself. I think this is a unique perspective from a blogger. I create content largely using a Digital SLR and a tripod. This allows me to create a lot of content, so much so that I’ve had to scale back some. Ultimately I love doing it so any detail that I cover myself is enjoyable.

3. How do you use social networks ? Which one do you prefer ?

Instagram has always been my favorite platform however I’ve found that its popularity is waning. Snapchat is exciting from an engagement perspective though I feel it lessens the artistic qualities that I enjoy in creating content. At the end of the day, it’s about connecting with the audience, so any platform that you can do that on is beneficial.

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4. What are the meaningful moments of the development of the blog ?

For me, the thresholds of growth have always been linked to follower count and I’ve always used targets to gauge how strongly I should pursue content creation. Being able to work with brands and integrate my passion with my career has been exciting as well.

5. Who’s your target ?

I’ve never really looked to target my blog to one type of person. From the beginning the blog was overwhelmingly male oriented from a follower perspective but over time the followship has become more even, speaking in terms of gender and different demographics. This largely has to do with opening the blog up to more than just men’s fashion, which catches the eye of a wider audience.

6. What do you like the most about fashion?

Fashion is a fair gauge of people’s preparedness and also a sign of their self worth, to some extent. It’s my belief that those who put value in the way they dress are more likely to be socially conscious too. And those qualities I just said are emblematic of the type of people I like. Happy, hip and precise.

7. Which are the most popular categories of your blog ?

The most popular categories are menswear, most notably speaking to how to wear a piece and grooming.

8. Where do you find inspiration ?

I’m inspired by history as menswear is fairly cyclical. The clothing people wear in historical photos really shows how they lived their lives. I’d like my fashion choices to mimic my everyday life too; not be a costume.

9. A little message for Upfluence ?

If you’re passionate about clothing or blogging or really anything for that matter, create, create, create. Don’t worry about the quality at first. The worst blog is the one that never gets created.


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