The August Edition: Get The Latest Influencer Marketing News and Trends

It’s been another jam-packed month for the influencer marketing sector! We’re delighted to bring you the latest news and resources in August’s influencer marketing round-up. 

Find everything you need to know about influencer marketing right here, in under 5 minutes. 

The ULTIMATE Influencer Marketing Guide 

This mighty new resource dropped this month, ready to guide you through the A to Z of influencer marketing strategy. We’ve used our entire library of expert knowledge to put together 7 dedicated chapters to help you strategically plan each stage of your influencer campaigns. From setting goals to influencer selection, outreach, briefs, campaign types, payment, amplification and performance-measuring – we’ve covered everything you could possibly want to know. Whether you want to brush up on the latest best practices or need in-depth advice and top tips to help you meet the everyday challenges of influencer marketing, this is the ebook for you. 

Here’s what you’ll find inside:

  • Chapter 1: What is influencer marketing?
  • Chapter 2: Goals & strategy
  • Chapter 3: Influencer selection
  • Chapter 4: Outreach
  • Chapter 5: Influencer campaign types
  • Chapter 6: Measuring success
  • Chapter 7: Getting the most from your influencer campaign
  • Tons of extra tips, checklists, infographics, and blogs 

Download it now, browse, save it and come back to it whenever you need a refresher. 

Get back-to-school ready! 

The back-to-school season is a huge shopping event, with parents, students and teachers looking for great deals on everything from school shoes to toothpaste! It’s the perfect occasion to tap creators across niches such as parenting, savvy shopping, and college life. 

Get inspiration from momfluencers on YouTube and influential college students on TikTok in our back-to-school influencer list to help you choose the best creators for your campaigns. We delve into their performance stats and offer campaign examples to whet your appetite! 

Plan a successful campaign by using our back-to-school influencer campaign checklist to help you prepare each step and choose the best type of campaign. Learn why giveaways and promo code campaigns are great activation tactics for back-to-school influencer campaigns! You’ll get tips to help you make strategic choices before, during, and after your campaign.

Register for Connect:Collab:Create, Upfluence’s first virtual summit!

On 22nd September we’re bringing the best minds in influencer marketing together for our first-ever half-day virtual event. We’ll be joined by experts from Shopify, Klaviyo, Atfluence, Plai and Tiege Hanley across 4 live sessions discussing the best strategies for social-driven commerce. You’ll get practical tips on how to drive online sales thanks to influencer marketing and social media. Don’t miss your chance to become a social commerce expert! Register today and discover the full agenda

Top industry news stories this month:

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