The new database features Twitch e-gaming influencers, in-app content previews, direct messaging, and predefined merge fields for lightning-fast contacting. Here are the details:
Twitch is now available on Upfluence
We’ve been raving about influencer marketing in the Esports vertical for a while now so it only made sense to integrate the no. 1 platform for streamers, Twitch, into the software. The live-streaming video service has surpassed the viewership of major networks like CNN and MSNBC and is growing at astronomical rates.
Are you ready to search, engage, and activate top Twitch influencers? The world of Esports is at your fingertips!
Browse influencer content (without leaving the software!)
Want a quick overview of the newly added Twitch influencers? Look no further than the search page. Publication examples will now be integrated into the results, for every influencer!
With this improvement, users no longer have to click on an influencer’s profile to see a sample of their content. Their latest posts (along with audience data) are represented visually for quicker, more efficient influencer selection.
1-on-1 Influencer Conversations
We are excited to announce a new way to contact influencers!
In-App emailing allows you to contact influencers directly from the results page. Did you find “the one”? No need to export them to a group mailing campaign, just click on their profile, select the messaging tab and start chatting! These one-on-one approaches are guaranteed to make recruitment more personal and effective. Plus, some influencers check their social media inboxes more than their emails.
All you have to do is connect your business Instagram account with the Upfluence software and you can start DMing from within the software 🙂
Predefined Merge Fields
Tired of typing complicated commands in order to populate merge fields?
We now provide you with a list of predefined merge fields so you can easily customize emails in your campaigns. Just drag and drop to create a flawless emailing campaign.
Without a doubt, this has been one of our greatest product updates yet. Upfluence is excited to see our clients break into the Esports vertical and recruit influencers faster and more efficiently than ever before.
Our work is never finished, though. Stay tuned for new product updates coming soon!
The Upfluence Team