Influencer Marketing Strategies for B2B Companies – Part 2: Content and Target Audience

[Estimated reading time: 4 minutes] Part 1 of this series discussed how influencer marketing is a powerful way to promote B2B companies’ brands and products. This post discusses the types…

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Influencer Marketing Strategies for B2B Companies – Part 1: Finding Influencers

[Estimated reading time: 7 minutes]

B2B marketing strategies are traditionally oriented towards direct sales according to a well established cycle: lead collection, direct approach with commercial proposal, etc..
However, a recent study suggests that these strategies don’t actually drive the buying decision. Although outbound sales may introduce a potential client to an organization or help close a deal, it is not the determining factor when choosing who to do business with. (more…)

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