B2B Influence Marketing & Content Marketing

[Estimated read time: 5 minutes]

I recently came across a study from the Content Marketing Institute (CMI), a rather famous Organisation that promotes the use of online content in the Marketing Mix of companies (obviously).

You can find the full study here. For those of you who are not willing to look at the 20+ slides detailing the results of the experiment, here is a quick summary.

1. Methodology of the study

(more…)

Continue Reading B2B Influence Marketing & Content Marketing