Since February 2010, and the Google Panda algorithm update, we’ve been hearing a lot about content marketing. Yet, we’ve been hearing the ‘content is king’ credo for a lot longer than that.
Looking back, content marketing has evolved a lot, from a SEO fuel to something much greater as it is perceived today. Knowing where we came from and where we are now, I’d like to take a leap and try my luck to guess what the future of content marketing will be like. In a sentence, I think content marketing will get (1) more detailed, (2) more visual and (3) more multimedia, produced with (4) a smarter marketing goal in mind.