A Content Marketer’s Challenge: Maintaining Content Creativity

The content requirements for successful marketing campaigns continue to grow.  Forrester research shows that today’s “B2B buyer will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver”. Not only are consumers looking for a high volume of content, but they’re also reaching out on multiple channels to learn more about vendors. So here comes the need for content quantity but what about quality? (more…)

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