How should an advertising agency advertise on Facebook?
This is a surprisingly challenging question to answer. Brands use Facebook to engage with customers and personify their company – but ad agencies don’t need people wearing their t-shirts. Meanwhile, publishers use Facebook as a platform to push their content to the masses – but most consumers on Facebook won’t be interested in an article on “The top 10 advertising tactics for 2016”.
So the question remains, how should a French advertising agency interact on Facebook? (more…)