The holiday season is fast approaching, but there’s still time to shake up your holiday marketing strategy to ensure it delivers on its promises. Consumers have increasingly embraced online shopping…
In the race to develop the next viral influencer campaign, it’s important for brands to pause long enough to take stock of the current trends in influencer marketing and understand…
Having a brand ambassador program can be a real boost for brands looking to build their online presence and generate more sales. Brand advocates that love your brand and your…
A thriving eCommerce market and the arrival of new marketing technologies create the perfect environment for direct-to-consumer (D2C) brands to grow. Specializing in a select industry area, managing the manufacturing…
The new integration combines influencer and purchase data to deliver profound customer insights, identifies high-value brand ambassadors with precise sales tracking of promotional codes for superior ROI, while integrating influencer…
Think you know everything you need to know about your customers? Think again! There’s a crucial slice of data that could transform the customer profiles in your CRM. Consumer data…
Any robust eCommerce marketing strategy relies heavily on data to guide marketers’ decisions about everything from improving newsletter open rate, to which platform to invest in for paid ads. In…
When was the last time your eyes didn’t glaze over when opening a generic marketing email? All too often, eCommerce brands fall prey to the one-size-fits-all marketing approach, promoting as…
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