Short Videos: The indispensable marketing tool for your content strategy in 2018

The “short video” responds to a growing consumer preference for clear, concise content. In an era where consumers are increasingly mobile, busy, and inundated with information, marketers have to adapt. What characterizes this successful new ad format? You’ve probably already watched one yourself. Typically less than a minute long, short videos are compact clips which feature attractive images overlayed with easily legible text.   (more…)

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