The luxury industry: from PR 1.0 to PR/media 2.0 [SLIDESHARE]

[Estimated reading time: 3 minutes]

Digital marketing is evolving at a rapid pace. This shift is explained by the emergence of new strategies but also new perspectives integrated through the media landscape. The evolution of influencer marketing not only impacts marketing but the whole communication process. All the elements from the research phase and the management of brand communication to the way of reaching out people is changing substantially. This slideshare shows the evolution from PR 1.0 to PR 2.0.  (more…)

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Upfluence announces the opening of its new subsidiary in Switzerland – Press release

PRESS RELEASE Upfluence announces the opening of its new subsidiary in Switzerland Lyon, March 1st 2016 - Upfluence, influencer marketing tech start-up, opens its new subsidiary in Switzerland. Daniela Leone…

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Luxury Brands: Don’t fall behind. Make Influencer Marketing an integral part of your 2016 PR strategy.

If you’re a good CMO, amongst all the other challenges, you’ll always be facing up to a couple of key questions. “How well are my marketing campaigns working?” and “What…

Continue Reading Luxury Brands: Don’t fall behind. Make Influencer Marketing an integral part of your 2016 PR strategy.