How to maximize your Facebook impact as a French ad agency [New Study]

How should an advertising agency advertise on Facebook?

This is a surprisingly challenging question to answer. Brands use Facebook to engage with customers and personify their company – but ad agencies don’t need people wearing their t-shirts. Meanwhile, publishers use Facebook as a platform to push their content to the masses – but most consumers on Facebook won’t be interested in an article on “The top 10 advertising tactics for 2016”.

So the question remains, how should a French advertising agency interact on Facebook? (more…)

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How advertisers both gain and lose control by turning Digital (spoiler: this is a good thing)

It’s 2016 and digital media should be an integral part of your brand’s marketing mix. The unprecedented growth of users logged onto the digital media landscape is something traditional marketers…

Continue Reading How advertisers both gain and lose control by turning Digital (spoiler: this is a good thing)