Content Marketing’s Secret Weapon: Use Your Employees’ Network

If content drops on your website and no one is around to read it, what’s the point of it? This modern take on an ancient problem sums up marketing’s content distribution challenge. The solution is already waiting for you in the form of your vastly underused employee network. The Content Marketing Institute recently identified eight factors that underpin successful content marketing strategies. Half of them depend on having a strong employees’ advocacy network:

  • Employing a collaborative and integrated approach
  • Assembling a dedicated content marketing team
  • Fostering a culture of change and openness
  • Having the ability to tap into subject matter expertise

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