As the influencer marketing industry becomes more and more robust, the definition of “influencer” has also evolved. Long gone are the days that only celebrities and famous thought leaders could…
The beauty industry is no stranger to the power of a brand ambassador. From Georgia May Jagger modelling iconic red lipstick for Rimmel or Kate Moss featuring in adverts for…
The arrival of late spring usually announces the most important events in the social calendar for High School and College Seniors; prom and graduation. In our current times of physical…
Have you ever felt an urged to make a purchase because “today is the last day for free shipping”? What about feeling hurried to check out because your wish-list item…
E-Commerce marketers are faced with the challenge of getting the most from their digital marketing channels. Getting a maximum number of conversions for a minimum spend means that tried and…
U.S. retail e-commerce sales hit $365.2 billion in 2019 alone, and this figure only includes physical products (not including software sales, services, etc.) The e-commerce business sector is a booming…
Daunted by the seemingly insurmountable task of identifying an influencer that ticks all the boxes? Look no further than your own customer base for organic influencers. They are your brand's…
Influencer marketing is one of the most effective marketing initiatives for eCommerce brands, big or small. Many eCommerce companies have launched their brands with great success by partnering with influencers,…
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