Influencer Vetting for Brand Safety
Always know who you’re investing in.
Upfluence vets influencers for brand safety before you reach out. Its AI agent, Jaice, scans every creator’s Instagram, TikTok, and YouTube posts, captions, and videos for adult content, violence, offensive behavior, and substances. Risky creators drop out of your search results, and every flag links to the original post.
Work only with creators that match your brand and audience values.
One overlooked creator can undo years of brand trust in a single post.
Set your risk tolerance once, and anything above it disappears from your search results instantly, so you know your creator budget is in good hands.
Creator brand safety,
tailored
to your brand’s needs.
Audit all their content,
not just written descriptions
Your AI agent reads every post, caption, description, and YouTube title, and scans every image. Each flag shows whether the image or the text triggered it.
Customize what topics
you want to stay away from
Rather avoid gambling, politics, or just swearing? Set your tolerance threshold for each category, keep your peace.
Never miss a red flag,
with AI driven brand safety
Invest with confidence: your AI agent Jaice rates creators across violence, nudity, substances, and offensive behaviour.
Don't just trust the score.
Judge the actual post.
Never second guess or scroll manually: every flagged post is linked, so you can judge the evidence yourself in seconds.
Keep full control of your narrative, and decide where you draw the line.
A refined Suggestive model and a flagging threshold keep one borderline post from skewing a creator’s whole score.
Influencer vetting
How influencer vetting works
Run an influencer audit on every creator’s real content before you reach out, not after you sign.
- 1Set your thresholdsChoose the risk you accept in each category.
- 2Filter your searchCreators above your thresholds drop out of the results.
- 3Review the evidenceEvery flag links to the post and the risk report Jaice writes.
What gets checked in every post
Violent imagery
Nudity, suggestive content
Middle finger, vulgar and toxic language
Alcohol, drugs, smoking
Manual vetting vs Upfluence
Let your agent write the risk report, so your team doesn’t have to.
Reading four risk categories and dozens of flagged posts for every creator takes time your team doesn’t have.
Turn hours of manual influencer screening and reporting into ten minutes of AI review. Your agent reads posts for you and writes the verdict: overall risk, what’s driving it, and whether to move forward. Export and share it with your stakeholders in seconds.
They scaled creator sales
with Upfluence
They scaled creator sales with Upfluence
Upfluence Pay helped us build stronger, long-term relationships with creators by making payments seamless and stress-free.
Christi McNeill, Senior VP, Purple Orange Digital Communications
1 creator
Screen every creator before you ever reach out.
One risky creator can undo years of brand trust in a single post. Don’t wait until after the contracts are signed to find out.
What is influencer vetting?
Influencer vetting, also called creator vetting, is checking a creator’s audience, content history, and brand safety risk before a partnership. Upfluence automates the brand safety part by scanning every post, caption, and video.
How do I make sure the creators I'm partnering with are brand safe?
Review a creator’s real content across every platform they post on, before outreach starts, not after a contract is signed. Doing that by hand means scrolling through hundreds of posts per creator. Upfluence’s Brand Safety feature does this automatically and lets you filter out risky creators directly in creator search.
Does Upfluence offer brand safety screening for influencers?
Yes. Upfluence screens every creator’s Instagram, TikTok, and YouTube content for brand safety risk automatically, covering violence, adult content, offensive behavior, and substance promotion, in both the images and the text: captions, descriptions, and YouTube titles. Risky creators can be filtered out of Search directly, and every profile includes a full risk breakdown with written summary.
What does Upfluence's Brand Safety feature check for?
Four categories: violence, adult content, offensive behavior (including vulgar and toxic language), and substances & addictions (including alcohol, drugs, and smoking). Each one is scored from real posts, videos, and captions, per platform, and every flagged post links back to the original so you can check it yourself.
What is brand safety in influencer marketing?
In influencer marketing, brand safety means checking a creator’s actual content history, not just their follower count, before a brand puts its name next to them. Upfluence scores every creator’s Instagram, TikTok, and YouTube content across four risk categories, and shows the exact posts behind each score.
How long does it take to vet an influencer?
A manual influencer audit of a creator’s recent posts across Instagram, TikTok, and YouTube can take hours. With Upfluence, the risk score and the Jaice report are ready when the profile opens.
