Upfluence is a NYC-based startup that delivers the leading influencer marketing software for eCommerce.
In 2016, it launched its Software-as-a-Service offering marketers an “all-in-one” online platform for influencer campaigns. The platform includes tools for influencer identification, recruitment, campaign management, reporting, and payment.
Upfluence is designed for eCommerce business and DTC brands, helping them to turn their customers into their most authentic brand ambassadors. Their influencer matching service allows Upfluence to identify influential customers, subscribers and followers from within any brand’s database. Their Live Capture tool extends the possibilities for influencer discovery by allowing eCommerce brands to identify influencers who are visiting their eCommerce website.
Dedicated integrations with Shopify, WooCommerce, Klaviyo and Zapier help clients to leverage pre-existing relationships within their network for influencer marketing. Using consumer and influencer data insights, brands are equipped to choose the best, most authentic partners for their campaigns.
Upfluence helps brands to drive online sales with affiliate campaigns thanks to integrations with tools such as Refersion and native promo code generation and tracking within the software.
The all-in-one approach along with its proprietary tech and powerful eCommerce integrations is what sets Upfluence apart from competitors.
In fact, Upfluence is pioneering in several areas including: AI-assisted influencer suggestions, fake follower detection, language recognition technology (for launching & monitoring campaigns on a global scale) and influencer matching.
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