Influencer Marketing Masterclass Series with Upfluence Experts

The A to Z of influencer marketing in 7 expert masterclasses

In our influencer marketing masterclass series, Upfluence’s team of experts break down the key elements to a perfect influencer marketing campaign, and share their top tips for success. 

Watch a dedicated masterclass video on any of the following topics:

1. What is influencer marketing? 2. Goals & strategy 3. Smart influencer selection
4. Mastering Outreach 5. Choosing campaign types 6. Measuring success
7. Getting the most from your campaigns 5. Choosing influencer campaign types 6. Measuring success

What you’ll learn in each masterclass

  • What is influencer marketing?

Learn why influencer marketing is an important lever for creating authentic connections with your customers that should be integrated within your broader marketing strategy.

  • Goals and strategy

Discover the key decisions to make up-front when creating an influencer strategy, as well as how to se measurable goals!

  • Smart influencer selection

Find out key techniques for identifying your brand’s most authentic influencers! Plus what to look out for when making your final influencer selection.

  • Mastering outreach

Get a step-by-step guide to writing the perfect outreach email, plus what to include in your influenceer brief.

  • Choosing campaign types

See a break-down of the most common influencer campaigns and tips for choosing the best campaign to help you reach your goals.

  • Measuring success

Get the low down on how to calculate your campaign ROI and understand the importance of measuring earned media value.

  • Getting the most from your campaigns

Get even more value from your influencer campaigns with top tips for repurposing, whitelisting content and leveraging paid advertising.

Take a deep dive into the content covered in this mastersclass series with The Ultimate Influencer Marketing Guide

Meet the speakers!

Celena

Solution Architect at Upfluence

Joe

Influencer Marketing Strategist at Upfluence

Lucy

Content Manager at Upfluence

Megan

Customer Success Manager at Upfluence

Alexi

Customer Success Team Lead at Upfluence

Selina

Head of Content Marketing at Upfluence

Nathalie

Influencer Marketing Strategist

Latest News about Influencer Marketing and eCommerce