MCP Hub Vet
Upfluence MCP Claude in Chrome

Vet creators directly
from their profiles

Influencer vetting, straight from the creator’s profile: open it in Chrome and ask Claude if they fit your brief. Claude reads the page, checks the creator’s audience data in Upfluence, and doesn’t shortlist anyone until you confirm.

Updated October 8, 2026 Beta
Claude Side panel in Chrome Upfluence MCP connected
Ask Claude about this page…
mara.skin lucabeauty giulia.pure sara.glow elena.clean
instagram.com/mara.skin Claude in Chrome for influencer vetting
Claude is reading this page
mara.skin Mara Silva 312 posts 48k followers 418 following

Clean skincare from Milano. Routines that don’t need ten steps.

Spring Skincare Aurelia Skincare · Upfluence
Brief Clean beauty 20k–150k ER 3%+ Italy 60%+
Vetted 0 of 5
CreatorERItalyResult
4.1% 68%
3.6% 41%
5.2% 74%
1.9% 63%
4.4% 71%

What you need to connect

Upfluence MCP Claude in Chrome Setup https://mcp.upfluence.co/mcp Chrome extension from the Chrome Web Store Works in Claude and ChatGPT Google Chrome on desktop Auth OAuth with your Upfluence login Your paid Claude account What it does Searches creators, reads audience data, shortlists creators in campaigns Reads the page you’re on and switches between your tabs Status Early access Beta

All it takes is one minute

Upfluence MCP Help article
  1. 1Settings → Connectors → Add custom connector.
  2. 2Name it Upfluence and paste https://mcp.upfluence.co/mcp.
  3. 3Click Connect and sign in with your Upfluence account.
  4. 4Your connectors also work in the Chrome side panel.
Claude in Chrome Claude docs
  1. 1Add Claude from the Chrome Web Store.
  2. 2Pin it from the puzzle-piece menu in the toolbar.
  3. 3Click the Claude icon to open the side panel and sign in.
  4. 4On Team or Enterprise plans, an admin can limit which sites it uses.

The influencer vetting process, step by step

Follow each creator from profile to shortlist.

  1. Upfluence
    Claude
    Chrome
    Reading page

    Read the profile

    “Is this creator a fit for Spring Skincare?”

    chrome · read page upfluence · search

    Claude asks once to read instagram.com, reads Mara’s profile and finds her in Upfluence.

  2. Upfluence
    Claude
    Chrome
    Audience data

    Check the brief

    upfluence · list_campaigns upfluence · fetch_audience_features

    Claude compares her numbers to the Spring Skincare brief: 48k followers, 4.1% engagement, 68% of her audience in Italy.

  3. Upfluence
    Claude
    Chrome
    4 tabs

    Vet open tabs

    “Do the same for the other 4 tabs.”

    chrome · switch tab ×4 chrome · read page ×4 upfluence · fetch_audience_features ×4

    Claude goes through each open profile and checks it against the same brief.

  4. Upfluence
    Claude
    Chrome
    3 fit · 2 off brief

    Your call

    You decide

    3 of 5 fit. Claude explains why the other 2 don’t, and asks before shortlisting anyone.

  5. Upfluence
    Claude
    Chrome
    Confirmed

    Apply

    “Confirmed.”

    upfluence · shortlist_creator ×3

    Mara, Giulia and Elena are shortlisted in Spring Skincare, ready for your team to approve.

You stay in control

Claude reads and compares, but it doesn’t decide who joins your campaign. It shows you which creators fit the brief and why the others don’t, then waits for you to confirm before it shortlists anyone in Upfluence.

Claude asks for permission the first time it reads a new site, and you can stop it at any point from the side panel. A shortlist is easy to undo: remove the creator in Upfluence or ask Claude to do it.

Pick up where you left off

Side panel conversations are saved. Come back to the same vetting session, open new profiles and Claude checks them against the same brief.

Monday, October 12
I opened two more profiles. Same brief.
chrome · read page ×2 upfluence · fetch_audience_features ×2

Both fit. @anna.botanica has 72% of her audience in Italy and 4.8% engagement, @marta.skinnotes has 66% and 3.5%. Shortlist them with the other 3?

What Claude won’t do

  • It doesn’t contact creators. Shortlisting changes a status in Upfluence; outreach is a separate step.
  • It doesn’t shortlist anyone without your confirmation.
  • It doesn’t browse on its own. It reads the tabs you point it to, when you ask.
  • It doesn’t like, follow, comment or message from your social accounts.
  • It doesn’t replace Upfluence search. Use it for the creators you come across while browsing.

Run it on the next profile you open

Install Claude in Chrome and connect Upfluence once. It works on any paid Claude plan.

Frequently Asked Questions

Still have a question?
Contact us, we’ll be happy to help.

Contact us

Yes. With Claude in Chrome, Claude reads the page open in your browser, including public creator profiles. It asks for permission the first time it reads a new site.