25 Beauty Instagram Micro-Influencers to Follow Right Now!

A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links. 

Organic make-up, striking colors on eyelids, skincare, and embracing natural hair, these are the trends flourishing amongst niche beauty micro-influencers on Instagram right now. Whether you’re a brand that wants to find beauty influencers or just a beauty addict, you should know which beauty micro-influencers are stealing the show in 2022!

We’ve leveraged our database of influencers to hand-pick the best beauty micro-influencers who are making their mark thanks to their signature style and dedicated following.

Source: Instagram, featuring @daimier, @alksne, @pastelmints, @japanslayz, and @shannon.shortcake.

Our methodology: 

 By using a combination of keywords and quantitative criteria, Upfluence analysts were able to identify top Instagram beauty influencers within the micro range (5k – 55k followers.) To do so, the proprietary technology compares influencers of similar audience sizes/niches to figure out who has the greatest engagement, likes, and comments.

Our selection covers the full spectrum of beauty influencers from make-up, skincare to nail art. But the one thing these influencers have in common is their outstanding performance!

Without further ado, here are our  beauty micro-influencer picks of 2022: 

 

@doeneseya

An influencer that shares their passion for colorful fashion and beautiful make-up, with an impressive engagement rate and a growing community, we don’t think they will remain a micro-influencer for long!

Doeneseya_ instagram beauty influencers list

Doeneseya instagram beauty influencers list

 

@sonnitranquilli

This Milan-based micro-influencer has perfected her feed with skincare and beauty reviews. She has an impressive engagement rate and a growing community too!

Sonnitranquilli_instagram beauty influencers list

Sonnitranquilli instagram beauty influencers list

 

@intheglamroom

Ashlee of @intheglamroom specializes in skincare and beauty product development, earning her an engaged and growing community.

instagram beauty influencers list

Intheglamroom instagram beauty influencers list

 

@simplybekah_

Bekah is a Canadian micro-influencer and self-proclaimed beauty enthusiast. Her feed is full of unfiltered, simple beauty routines.

Simply Bekah instagram beauty influencers list

Simply Bekah instagram beauty influencers list

 

@skincarestandard

Working with the likes of Glossier and Ilia Beauty, Rachael is a skincare enthusiast with an A ranking for engagements, likes and comments compared to similar influencers on our platform.

instagram beauty influencers list

skincarestandard instagram beauty influencers list

 

@lisasmakeupheaven

Liss is a German makeup fanatic and influencer with a growing Instagram community. You can also find her Youtube where the majority of her community is at present.

Lisas Makeup heaven_ instagram beauty influencers list

Lisas Makeup heaven instagram beauty influencers list

 

@karolina.federowicz

Karolina is a beauty makeup enthusiast and artist from Poland. Her dreamy eye makeup tutorials and stunning body art are testaments to her growing community.

Karolina Federoicz_ instagram beauty influencers list

Karolina Federoicz instagram beauty influencers list

 

@cambriabeauty

Kate is a makeup and hair micro influencer and autism advocate. Her daily videos and posts are also available on Twitter and Tiktok.

Cambriabeauty_ instagram beauty influencers list

Cambriabeauty instagram beauty influencers list

 

 

@sincerelyoghosa

SincerelyOghosa (Pronounced O-wo-sa) is a UK beauty micro-influencer with a growing community on Instagram and Youtube.

instagram beauty influencers list

Sincerelyoghosa instagram beauty influencers list

 

 

@lesleymarie1213 (aka PRIMADONNA)

Lesley is a ‘how to’ beauty guru, known for showcasing a bold color palette.

instagram beauty influencers list

Primadonna instagram beauty influencers list

 

 

 

 

@raoulalejandre

Raoul is a stylist, lending his flair to doing make-up for a range of models whilst partnering with brands such as Revlon, he won’t be a micro-influencer for long!

instagram beauty influencers list

Raoul instagram beauty influencers list

 

@japanslayz (aka DeLion)

Beauty micro-influencer from Atlanta, Georgia, the self-proclaimed ‘king of blending’ has a growing following!

instagram beauty influencers list

DeLion Japanslayz instagram beauty influencers list

 

@gilaroby (aka Lady B!)

This beauty influencer shows off theatrical looks combining make-up and costume in their Instagram feed, with a strong average engagement rate and audience gender mix.

instagram beauty influencers list

gilaroby instagram beauty influencers list

 

@angielistica

This Chilean beauty influencer is all about cruelty-free beauty products and combines striking make-up disguises with more understated looks.

instagram beauty influencers list

Angielistica instagram beauty influencers list

 

@topknotnails

An influencer dedicated to showing off her skills for nail art creations, with an impressive community following on Instagram.

instagram beauty influencers list

Nails by Sarah Kane instagram beauty influencers list

 

@alksne

This beauty micro-influencer from Lativa has 12K followers, sharing her beauty looks with a backdrop of nature and cityscapes.

instagram beauty influencers list

Alksne instagram beauty influencers list

 

 

@enhance03

This influencer lets the products do all the talking, their content highlights the best features of skincare and beauty products, earning her a fast-growing community of followers.

instagram beauty influencers list

Enhance03 instagram beauty influencers list

 

@mrjohnnyross

Beauty micro-influencer, Jonny, isn’t just an Instagram creator, you can also find him on TikTok.  His Instagram audience is always increasing and it isn’t surprising as he scores an A+ on Upfluence’s influencer comparison tool, for likes and comments on his content.

Mr Jonny Ross_ instagram beauty influencers list

Mr Jonny Ross instagram beauty influencers list

 

@tinatanakaharris

Tina is a Japanese Australian beauty micro-influencer who keeps her community up to date on her beauty trends and fads!

Tina Tanaka Harris instagram beauty influencers list

Tina Tanaka Harris instagram beauty influencers list

 

@nnekaelliott

This lifestyle and beauty influencer scores an A+ (based on the Upfluence influencer comparison tool) for engagement, likes, and comments!

micro influencer instagram beauty influencers list

Nneka Elliott instagram beauty influencers list

 

@lisa.scharff

Lisa is an organic beauty specialist, with most of her followers in the 25-34 age range.

micro influencer instagram beauty influencers list 2022

Lisa Scharff instagram beauty influencers list 2022

 

@iriss.beauty

This self-taught makeup artist also shares a passion for personal care. As an up-and-coming beauty influencer, we’re looking forward to seeing her future collaborations.

Iriss_beauty instagram beauty influencers list

Iriss_beauty instagram beauty influencers

 

 

@aluvenguza

This South African beauty influencer champions natural hairstyles in her posts and achieves a strong engagement rate of 10% per post!

instagram beauty influencers list - Aluvenguza

Aluvenguza instagram beauty influencers list

@mariolaazores

Madrid-based with a strong beauty and lifestyle feed, Maria showcases beautiful, aesthetic living with must-have beauty treatments and products.

Bustarviejo instagram beauty influencers list

Bustarviejo micro beauty and lifestyle influencer

 

@shannon.shortcake

Shannon’s beauty looks combine her signature pastel-dyed hair and slick eye make-up. Her Instagram community is growing fast, and we don’t think she’ll be a micro-influencer for long!

Upfluence_instagram beauty influencers

Shannon Shortcake Instagram beauty influencer

 

Get top tips and practcial advice about finding the best influencers for your next campaign in How to Find Influencers – The Complete Guide. 

Upfluence_Guide_How to find influencers

 

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