Top 50 Instagram Models to Follow in 2020

Share on facebook
Share on twitter
Share on linkedin

Updated: April 2020

Instagram is a highly visual social media platform, it’s not surprising, therefore, that it’s becoming increasingly used by both top-rated models and up and coming ‘strivers’. The photo-sharing app can be considered to have changed the modelling industry; potentially forever.

With it focusing almost entirely on visual content such as photos and videos, it’s the perfect place for talent agents to scout new talents. From the model’s perspective, Instagram is a great platform for them to share their work, introduce the personality behind the perfectly posed pictures and build up their portfolio to obtain impressive global reach.


With that in mind, we’ve put together a list of the top 50 Instagram models to follow.

1. Kendall Jenner – @kendalljenner

At the top of this list sits Kardashian sister favourite; Kendall Jenner.

As well as her fame from being a part of the Kardashian clan, Kendall has also made a name for herself in the modelling industry. She was only 14 when she was signed on to Wilhelmina Models modeling agency and has taken part in campaigns for some of the most famous brands in the world including Chanel, Marc Jacobs and Dolce & Gabbana, plus so many more.


Followers: 126 million


2. Gigi Hadid – @gigihadid

When Gigi Hadid was just two years old, she landed her first modelling opportunity as a model for Baby Guess clothing.

During her modelling career, she’s found fame through Instagram and has risen through the ranks to qualify as one of the most popular Instagram models on the planet.


Followers: 52.3 million

3. Cara DeLevigne – @caradelevingne

Cara began her modelling career in 2002 at just aged 10. Since then, she’s built a successful music, acting and modelling career, working with brands such as Burberry and Vogue.

The beaut Brit also won ‘Model of the Year’ Award in both 2012 and 2014 at the British Fashion Awards.


Followers: 44.5 million


4. Chrissy Teigen – @chrissyteigen

The 34-year-old model is famous in the Instagram model industry, as well as on other social media platforms such as Twitter for her relatable posts and witty comments.

Chrissy has been featured in globally issued editorial magazines including Sports Illustrated, Vogue and Cosmopolitan. She’s also incredibly down to earth and regularly interacts with her followers, making her one of the best Instagram models to follow.


Followers: 29.1 million

5. Bella Hadid – @bellahadid

Bella Hadid is the younger one of the Hadid sisters but she certainly hasn’t be shadowed by her older sister’s fame.

She’s often used in various brands’ Instagram influencer marketing and has worked on numerous campaigns on her Instagram platform including with the likes of Ralph Lauren and Michael Kors.


Followers: 29.7 million


6. Emily Ratajkowski – @emrata

Emily Ratajkowski is well-known as one of the most popular Instagram models in the world. Her modelling career really skyrocketed when she was one of the models in Robin Thicke’s ‘Blurred Lines’ music video in 2013.

In the last five years, she’s worked with dozens of brands as part of their Instagram influencer program and has walked the catwalk for many fashion and makeup brands at Fashion Week all over the world.


Followers: 26 million


7. Sommer Ray – @sommerray

At just the age of 23, it’s thought that Instagram influencer Sommer Ray, makes more than $26,000 per post on Instagram, according to these findings from Heightline.

She’s now the face (and body!) of many Instagram influencer campaigns and has a startling Instagram following of more than 25 million!

Followers: 25 million


8. Hailey Baldwin – @haileybieber

Hailey Baldwin – now named Hailey Bieber – is one of the most influential models in the world; both on Instagram and on the catwalk. It’s safe to say she fully embraces her runway life.

At just age 23, Hailey has already achieved many incredible feats with her modelling career and has worked with the likes of Pretty Little Thing and Teen Vogue and Vogue magazine.


Followers: 26.3 million

9. Gisele Bundchen – @gisele

Gisele Bundchen is one of the oldest models in this article but at age 39, she’s still making an impressive career for herself, both on Instagram and otherwise.

She rose to fame in 1998 after working on a very successful campaign with Alexander McQueen; long before Instagram agencies were even a thing! Nowadays, she still works with various brands and has obtained almost 16 million Instagram followers on the photo-sharing platform.


Followers: 15.9 million


10. Candice Swanepoel – @angelcandices

The South African model was featured in 8th place on the Forbes top-earning models of 2016.

Candice has obtained this fame and fortune through a variety of both catwalk modelling, brand sponsorships and Instagram influencer marketing. With being one of the leading Instagram models of 2020, it’s incredibly easy to search influencers on Instagram and find Candice’s profile.


Followers: 14.2 million


11. Miranda Kerr – @mirandakerr

Miranda Kerr is an Australian model who first found fame when she became Australia’s first Victoria Secret Model in 2007.

Since then, she’s fronted many brand campaigns and walked countless runways for brands all over the world.


Followers: 12.2 million

12. Barbara Palvin – @realbarbarapalvin

Barbara is yet another model with millions of followers, following every campaign she works on.

From shooting with the likes of Victoria’s Secret and H&M, Barbara has built herself a very successful modelling career.


Followers: 13.9 million

13. Adriana Lima – @adrianalima

Adriana Lima is Victoria’s Secret longest-running model and has starred in countless shows for them.

Her influencer demographic data states that she’s been the second-highest paid model since 2014.


Followers: 12.6 million


14. Ashley Graham – @ashleygraham

Ashley Graham is a plus-size model who has featured on the cover of many global magazines including Glamour, Elle and Vogue.

She also regularly features pictures of the various campaigns she’s worked on, on her Instagram profile to show that plus-size models are just as beautiful. And rightly so!


Followers: 10.8 million


15. Karlie Kloss – @karliekloss

Karlie Kloss is considered one of the top 30 models of the 2000s and has worked with numerous brands on worldwide campaigns.  Supermodel-turned-coding-advocate has a huge social media presence and is much sought after by advertisers.  She has already secured lucrative deals with the likes of Swarovski, Adidas and Estee Lauder, among others.


Followers: 8.6 million

16. Josephine Skriver – @josephineskriver

During her modelling career, Josephine Skriver has walked in over 300 runway shows.

She also uses her Instagram profile to promote the things that matter the most to her, as well as promoting her latest brand campaigns.


Followers: 6.2 million


17. Cindy Kimberly – @wolfiecindy

At just 21 years old, Dutch model Cindy, is one of the youngest Instagram models on this list.

She’s incredibly popular on her YouTube channel and receives hundreds of thousands of likes on every Instagram post.


Followers: 6.3 million

18. Liu Wen – @liuwenlw

Liu was the first Chinese model to walk in a Victoria’s Secret Fashion Show. She was also the first Chinese model to appear on the front cover of American Vogue and has worked with a number of highly reputable brands.


Followers: 5.1 million


19. Sierra Skye Egan – @sierraaaskyee

Sierra is an OG Instagram model, unlike many others on this list who first found fame walking catwalks and runways.

She’s very successfully used Instagram to build up her platform and has gained millions of followers and brand deals as a result.


Followers: 4.2 million

20. Lucky Blue Smith – @luckybsmith

Lucky Blue Smith is the first male model to appear on this list, with almost 3 million Instagram followers.

At only 21 years old, Lucky has worked with brands such as Tom Ford, Calvin Klein and GAP.


Followers: 2.9 million


21. Mathilde Tantot – @mathildtantot

Mathilde is yet another model on this list to rise to fame thanks to Instagram.

Mathilde now works with many brands and alongside her twin sister (who’s also a model), she created the Khassani swimwear brand.


Followers: 5.5 million


22. Jessica Stein – @tuulavintage

Jessica Stein actually started her Instagram career by simply being a blogger.

Since then, she’s made a very successful career and often shares pictures of her family, as well as the various campaigns that she’s working on.


Followers: 2.3 million

23. Natasha Oakley – @tashoakley

Natasha Oakley also first found fame as a blogger but has since built up her portfolio and now works on numerous brand campaigns on Instagram.

She also founded the beloved swimwear brand Monday Swimwear.


Followers: 2.1 million


24. Pia Muehlenbeck – @piamuehlenbeck

Pia Muehlenbeck was training for a career in Law when she came across the Instagram platform and has since found fame as a very successful Instagram model.


Followers: 2 million


25. Francisco Lachowski – @chico_lachowski

Francisco Lachowski is a male model based in France and is known across Instagram for his outdoorsy and lifestyle shots and campaigns.


Followers: 1.8 million

26. Jon Kortajarena – @kortajarenajon

Jon Kortajarena is a Spanish actor and model and features a number of his brand collaborations on his Instagram profile.

When he was just 18 years old, he became the face of Just Cavalli for one of Roberto Cavalli’s campaigns.


Followers: 2.6 million

28. Camila Morrone – @camilamorrone

Camila has over 2.1 million Instagram followers and has featured in a number of films as part of her acting career.

She also uses her Instagram platform to share unique brand collaborations that she’s worked on.


Followers: 2.1 million

29. Rocky – @rocky_barnes

Rocky Barnes started out as a blogger and now predominantly uses her Instagram profile to promote her latest fashion and beauty looks.

She first rose to fame in 2013 when she was featured in a Justin Bieber music video and has since used her platform to create fashion based content.


Followers: 1.9 million

30. Pamela Alexandra – @pamelaalexandra

Pamela Alexandra is a travel blogger who now shares various Instagram model-worthy shots on her profile.


Followers: 3.6 million

31. Devin Brugman – @devinbrugman

Devin is yet another highly desirable Instagram model, notably following in the modelling footsteps of her mother. 

She’s well known for sharing her enviable bikini-clad shots on her Instagram, and understandably as she’s the co-founder of Monday Swimwear! 


Followers: 1.3 million

32. Lisa-Marie Schiffner – @lisamarie_schiffner

This Instagram model is only 19 years old but has built an Instagram profile that’s attracted 1.2 million followers.

The Austrian Youtuber and Instagrammer shares pictures of her artistic shots, lifestyle picks and fashion pieces.


Followers: 1.2 million

33. Jenah Yamamoto – @gypsyone

Jenah earned her impressive Instagram following due to her wanderlust-worthy travel blog.

She still shares travel related images on her Instagram and incorporates brand collaborations with the likes of swimwear brands into her feed.


Followers: 889k

34. Mimi – @mimielashiry

Mimi Elashiry uses her Instagram profile to share inspirational dietary, healthy eating and exercise tips.


Followers: 989k

35. Liz Turner – @elizabethcturner

Liz Turner initially started her career as an Instagram model but has since worked with a number of reputable and much-loved brands, helping to promote their clothing and makeup.

She talks openly about her well-educated background on Instagram, as well as her struggles with mental health and how she keeps fit and active.


Followers: 946k


36. Cindy Mello – @cindymello


Cindy Mello is an Instagram model who now works with world-famous Instagram and modelling agencies such as Ford Models.


Followers: 1 million

37. Ashley Sky – @ashleysky

Ashley Sky is an Instagram model as well as a Youtuber who works with a number of brands on various video campaigns.

She’s also walked the runway numerous times too, thanks to her fame discovered through Instagram.


Followers: 604k

38. Gabi – @gabifresh

Gabi is a plus-size Instagram model; you should be following Gabi as she’s incredibly motivating and inspiring and isn’t afraid to go against the social ‘norm’.

She’s also the co-founder of a plus-size brand as well as launching collections with a number of swimwear and lingerie brands.


Followers: 752k

39. Madi Edwards – @madi_edwards

Madi Edwards was born in Australia and has built up her Instagram platform so that she now works with the likes of Billabong, Sunseeker and Universal.

She’s also been featured on the cover of Australian Vogue.


Followers: 704k

40. Audreyana Michelle – @audreyanamichelle

Audreyana has signed with many different model talent agencies including NEXT Models in Miami, Freedom Models in LA and an agency in New Zealand.

Her Instagram profile is full of makeup and beauty pictures and videos for campaigns that she’s worked on with the likes of Colourpop.


Followers: 809k

42. Megan Williams – @meganmayw

Having worked with world-famous brands such as Dolce and Gabbana, it’s safe to say that Instagram beauty Megan Williams, is already well on the way to creating an impressive modelling career for herself.


Followers: 763k

43. Frida Aasen – @frida_aasen

This Norwegian beauty has signed with modelling agencies in both New York and Paris.

Frida’s Instagram boasts pictures from campaigns that she’s worked on with Victoria Secret and Michael Kors.


Followers: 633k

44. Bridget Malcolm – @bridgetmalcolm

Bridget’s Instagram fame is largely down to her blog where she talks in-depth about body positivity, fitness and nutrition.

She’s definitely one to follow if you’re in need of a bit of inspiration.


Followers: 353k

45. Rain Dove – @raindovemodel

Another male model featured in this list, Rain Dove has worked on a number of fashion, film and activism campaigns, and is definitely using his platform for good.


Followers: 433k

46. Jessie Andrews – @jessieandrews

Jessie Andrews is the stunning beauty behind the namesake Instagram account and has founded a number of incredible brands.

She also documents her life on her lifestyle blog. It’s not hard to see why Jessie is featured on our list of 50 Instagram models to follow.


Followers: 267k

47. Alina Baikova – @alina_baikova

Alina is an Instagram model as well as an activist, working with the likes of The Heart Fund charity in order to help millions of people.

She also works with teeth whitening brands as well as bikini and swimwear brands.


Followers: 324k

48. Raven Lyn – @theravenlyn

A newbie on the block, but a still incredibly influential Instagram model nevertheless, Raven Lyn was a Sports Illustrated Rookie of 2018!

Her Instagram profile features raunchy pictures of her sharing her latest looks and collaborations.


Followers: 307k

49. Minahil – @bae.doe

Minahil is a curvaceous Instagram model and fashionista; sharing her latest outfit and beauty looks to her 166,000 followers.


Followers: 166k

50. Sarah Stephens – @sarahstephens7

The 29-year-old Australian model now resides in LA and shot into fame when she won the 2006 Girlfriend magazine’s ‘Model Search’

Sarah isn’t afraid to showcase her enviable figure on her Instagram and regularly works with different brands on their latest campaigns.


Followers: 225k


Instagram has absolutely changed the way that the modelling industry works. It’s incredibly fascinating to see that most of the models featured on this list have actually found their modelling career thanks to Instagram. It’s safe to say that it is a platform that every model and ‘wannabe’ model should be using.

Share this blog post

Share on facebook
Share on twitter
Share on linkedin

We have solutions for you

Start scaling your influencer marketing campaigns with Upfluence Software right away. We also have influencer & content marketing specialists ready to take on your next campaign!