• Filter by

Influencer Marketing

Our Top Tips for Tracking Brand Ambassador ROI

22 September 2020 - by Lucy Michaeloudis

Having a brand ambassador program can be a real boost for brands looking to build their online presence and […]
Influencer Marketing

Grow with influencers: A guide for eCommerce subscription brands

14 September 2020 - by Lucy Michaeloudis

Online subscription services have greatly expanded in recent times to include a range of consumer goods including anything from […]
Influencer Marketing

Why every D2C brand needs a data-driven influencer strategy

10 September 2020 - by Lucy Michaeloudis

A thriving eCommerce market and the arrival of new marketing technologies create the perfect environment for direct-to-consumer (D2C) brands […]
Press Release

Upfluence Announces Integration with Shopify and Takes the Lead as the Most Powerful Influencer Marketing Tool in eCommerce

9 September 2020 - by Lucy Michaeloudis

The new integration combines influencer and purchase data to deliver profound customer insights, identifies high-value brand ambassadors with precise […]
Influencer Marketing

Consumer social data: a missing piece of the puzzle?

7 September 2020 - by Lucy Michaeloudis

Think you know everything you need to know about your customers? Think again! There’s a crucial slice of data […]
Influencer Marketing

Data for Growth: Shopify + Upfluence for an end-to-end eCommerce influencer marketing strategy

26 August 2020 - by Lucy Michaeloudis

Any robust eCommerce marketing strategy relies heavily on data to guide marketers’ decisions about everything from improving newsletter open […]
Influencer Marketing

The Personal Touch: Is personalized marketing the way forward for eCommerce?

21 August 2020 - by Lucy Michaeloudis

When was the last time your eyes didn’t glaze over when opening a generic marketing email? All too often, […]
Influencer Marketing

Our Favorite Fashion Influencer Campaigns of 2020

17 August 2020 - by Lucy Michaeloudis

The fashion industry was an early adopter of influencer marketing and continues to lead the way with creative campaigns […]
Influencer Marketing

Top 10 Back-to-School Influencers to Inspire your Campaign

16 July 2020 - by An Nguyen

With back-to-school (BTS) season scoring an impressive $80.7B in spendings last year, brands can’t afford to miss out on […]

Most popular articles

Press Release

Upfluence Software Revolutionizes How Brands Connect with Organic Influencers with Its New One-of-a-Kind Live Capture Identification Tool

3 May 2020 - by Caroline Bellanger
Influencer Marketing

5 Tips for B2B Influencer Marketing

9 October 2019 - by An Nguyen
Influencer Marketing

4 Types of Influencers to Boost Your Brand

23 May 2019 - by Caroline Bellanger
Influencer Marketing

How to Write a Killer Influencer Brief in 10 Steps

16 May 2019 - by Caroline Bellanger
Influencer Marketing

Is Instagram Hiding Likes A Threat To Influencer Marketing?

7 May 2019 - by Caroline Bellanger

Cases studies

AliExpress Celebrate In Style With 46 Instagram Influencers Generating Millions Of Impressions

How Fuze Tea integrated Twitch into their influencer marketing strategy

Micro Center: Achieving 9.2M impressions through 10 Twitch creator collaborations in 2 months.

White papers

Influencer Marketing Success for eCommerce Brands

The Ultimate guide for Influencer Marketing Budgeting

Everything you should know about Influencer Types, Platforms & Engagement in 2019