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Influencer Marketing

Everything Brands Need to Know About Working with Lifestyle Influencers

12 November 2019 - by Amandine Henrard

Since you’re already reading this article, you most likely already know what “influencers” are, and that they have become […]
Influencer Marketing

5 Tips for B2B Influencer Marketing

9 October 2019 - by Caroline Bellanger

In recent years, the influencer marketing industry has grown exponentially, and is expected to become a 10 billion dollars […]
Influencer Marketing

The Art of Reaching Out to Influencers

3 October 2019 - by Caroline Bellanger

Imagine yourself as an influencer for a moment. Ready?  You are a mid-size beauty vlogger on Youtube, and brands […]
Influencer Marketing

Gaming Event on Twitch Raised 3.9 Million Dollars in Three Days

30 September 2019 - by Caroline Bellanger

Fifty-five streamers, 55 hours of live-streaming, and €3,510,000 (3.9 million U.S. dollars) were raised and donated to the Pasteur […]
Influencer Marketing

This Holiday Season: How to Stay on Top of Your Influencer Marketing Campaign?

25 September 2019 - by Caroline Bellanger

There is no surprise that the holiday season is the busiest time of the year – which means people […]
Influencer Marketing

Choosing Between Influencer Payment vs. Product

24 September 2019 - by Amandine Henrard

Early on in an influencer marketing campaign, if not the first step, brands must ask themselves several questions: How […]
Influencer Marketing

Vivien Garnès, Upfluence CEO, accepted into Forbes Communications Council

20 August 2019 - by Amandine Henrard

[NYC August 5th, 2019] — Vivien Garnès, Co-CEO at Upfluence Inc., has been accepted into Forbes Communications Council, an […]
Influencer Marketing

How To Tell If An Influencer Has Fake Followers

2 August 2019 - by Amandine Henrard

With Instagram, a photo could receive tens of thousands of likes within the first seconds it’s published. Well-performing influencers […]
Influencer Marketing

Upfluence referenced in yet another research paper

26 July 2019 - by Caroline Bellanger

Upfluence referenced in yet another research paper Upfluence was referenced a total of 19 times in an academic research […]

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