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Content Marketing

Autosave: How Gaming is Providing a Lifeline during COVID-19

3 April 2020 - by An Nguyen

Despite the impact of COVID-19, the gaming industry keeps on playing. In last week’s blog post, we discovered that […]
Content Marketing

Process Overhaul as Consumable Supply & Demand Critical

2 April 2020 - by An Nguyen

Grocery shopping has been a hot topic in recent weeks, due to growing anxiety over COVID-19, many are looking […]
Content Marketing

Facing COVID-19, E-commerce Brands Double Ad Spend

1 April 2020 - by An Nguyen

The ramifications of COVID-19 have been immense. Almost every single aspect of our lives have been affected: How we […]
Content Marketing

How the Gaming Industry is Adapting Under the Impact of COVID-19

31 March 2020 - by An Nguyen

These are unprecedented times. The significant impact of COVID-19 has shifted how our world moves: how people live and […]
Press Release

New Study from Upfluence Finds COVID-19 Lockdown Restrictions Resulted in a 24% Viewership Increase on Live-Streaming Platform Twitch

30 March 2020 - by Caroline Bellanger

Upfluence Software’s study of viewership patterns on the leading live-streaming platform Twitch reveals how social behaviors have changed during […]
Influencer Marketing

Twitch & YouTube Streaming Services Skyrocket during Confinement

- by Caroline Bellanger

The huge increase in activity on online streaming services, undoubtedly a direct response to people’s needs of entertainment at […]
Influencer Marketing

How Brands Can Use Twitch to Stay Connected with Their Customers

26 March 2020 - by An Nguyen

The world is seeing many changes under the impact of COVID-19. As of early March 2020, most schools around […]
Influencer Marketing

Navigating influencer marketing during COVID-19

23 March 2020 - by An Nguyen

First and foremost, we hope you and your team are staying safe amidst the global effect of COVID-19. We […]
Press Release

Upfluence Statement – COVID-19

- by Selina Sargent

We want to reassure our clients, partners, and colleagues that we are here to support you with any questions […]

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Cases studies

OMEGA Swatch Group: Reaching 28M impressions through 17 creator collaborations in 4 months

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Lyle’s Golden Syrup Leverages User-Generated Content

White papers

The Ultimate guide for Influencer Marketing Budgeting

Everything you should know about Influencer Types, Platforms & Engagement in 2019