Product seeding, also called influencer seeding, means sending free products to selected creators so they can try them and share them with their audience. Upfluence runs the whole product seeding workflow from your own store: creators pick, you approve, the order ships in one click.
Product Shipping in one click
Allow influencers to choose products from your real-time updated e-commerce website’s stocks.
Sit back and let influencers provide you with their delivery details.
Send orders directly to your shop with the right size, the right color and the right product in one click.
Smart product seeding
Control how many products influencers can pick, or the maximum total value of their selection.
Automatically import your full product catalogue in your campaigns, with images, inventory tracking, and description.
Edit your products at anytime and see your briefs adjust in real time.
Streamline your product seeding program
Offer payments and products for maximum influencer engagement and authentic content.
Notify creators automatically when packages ship, so they can plan their content.
Only make certain models, sizes and colors available. Optimize your inventory.
What is product seeding in influencer marketing?
Product seeding is sending free products to creators, so they can test them and share them with their audience. It is the lowest-cost entry into influencer marketing because you pay in product, not in fees.
Is product seeding the same as influencer gifting?
Yes, the terms overlap. Gifting usually describes the individual act of sending a product. Seeding describes the strategy of doing it deliberately, at scale, with tracking on the results.
How do I send products to influencers?
Connect your store to Upfluence, set the selection rules, and invite creators. They pick their products and enter their delivery details themselves, and the order goes to your store in one click. See find influencers for choosing who to seed.
How does a product seeding campaign work on Upfluence?
Connect your Shopify, WooCommerce, Magento, or BigCommerce store and your catalogue imports with images and stock levels. Set the rules: how many items a creator can pick and the maximum basket value. Creators choose their products and enter their own delivery details, and the approved order fires straight to your store. Shipping notifications go out automatically.
Do influencers have to post in exchange for a gifted product?
Only if you agree on it. Pure seeding comes with no posting obligation, which is exactly why the resulting content reads as authentic. For guaranteed deliverables, combine products with payment using hybrid compensation.
How do I measure the results of a seeding campaign?
Assign each creator a promo code or affiliate link, then track content, clicks, and sales per creator in influencer analytics. You will know which gifts turned into revenue, not just which ones got posted.
