Influencer Marketing Research

Listed New York restaurants on TikTok Must Eat had 3x as many TikTok creators posting about them as well-known restaurants that missed the list.

What to do to rank on TikTok Must Eat

TikTok launched Must Eat in New York, Los Angeles, and the Bay Area last week. Restaurants can’t pay to be on it, and the list is put

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Halloween's share of Instagram creator posts grew 3.7x from the first week of September to the week of October 1, 2026.

Halloween marketing campaign data 2026: top brands and creators

Shein’s reach. Universal’s attention. Makeup’s shrinking share. Halloween marketing campaign data 2026: top brands and creators Data to plan your Halloween marketing

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Black Friday creator chatter starts in October: Instagram posts hit 10x early-October levels by 3 Nov and peaked at 85,902 on Black Friday 2025.

Black Friday marketing strategy 2026: creator data on when to start, who to book and what converts

Earlier than you think. Beauty’s TikTok. Discounts over codes. Black Fridaymarketing strategyfor 2026 Data for your Black Friday marketing strategy: a study

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Peptides Mentions

The Peptides Trend, by the Numbers

  Upfluence Creator Data Study The Peptides Trend, by the Numbers We looked at 18 months of creator content across Instagram, TikTok,

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BTS 2026

Back to School 2026: which brands win on Instagram and TikTok

SHEIN’s dominance. TikTok’s intensity. The dorm-room land grab. Back to School 2026: which brands win on Instagram and TikTok A June 2026

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america250 trend collage

America 250 Creator Index 2026

Upfluence Studies / Semiquincentennial The America 250 Creator Index The United States turns 250 on July 4, 2026, and creators are flooding

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prime day creators nobody booking yet trend collage

Prime Day Creators: Top Amazon Influencers to Book by Vertical

Prime Day creators The top Amazon influencersnobody’s booking yet A June 2026 study of 1,461 creators posting Prime Day content. The niches

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trending supplement brands on instagram tiktok 2026 trend collage

Trending supplement brands on Instagram & TikTok 2026

A June 2026 Upfluence data study of 6,481 creator mentions across 38 nutritional-supplement brands on Instagram and TikTok: the leaderboard, the breakouts

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social world cup 2026 top 20 national squads on instagram trend collage

FIFA World Cup 2026: Top 20 National Squads on Instagram

Ronaldo’s reach. Australia’s engagement. Football’s blind spot. The top 22 FIFA World Cup 2026 squads on Instagram. A May 2026 data study

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Secret Link