Our tool measures time spent on the following key influencer marketing activities:

• Campaign setup – Launching an influencer campaign involves multiple moving parts. Upfluence streamlines the entire setup process—from selecting campaign goals and defining target audiences to building outreach workflows and organizing deliverables. With centralized tools, brands can launch campaigns faster and with greater consistency.
• Discovering new influencers – Finding the right influencers for your brand is time-consuming. Upfluence provides a searchable database with powerful filters to match your needs quickly.
• Performing outreach and correspondence – Sending emails, following up, and managing influencer conversations can take hours. With Upfluence’s automated outreach tools, you can reduce manual effort and streamline communication.
• Negotiating rates and terms – Upfluence’s built-in negotiation and contract tools make rate discussions faster and more efficient.
• Organizing influencer applications – If you manage an application-based influencer program, reviewing and approving applications manually takes time. Upfluence automates this process.
• Fulfilling product requests – Whether you’re sending free samples or coordinating paid collaborations, Upfluence helps track and fulfill requests seamlessly.
• Viewing and organizing posted content – Manually checking social media posts for compliance is tedious. Upfluence automatically organizes influencer content for easy review.
• Reporting results – Generating performance reports manually takes hours. With Upfluence’s reporting dashboard, you get insights in seconds.
• Tracking revenue – Understand influencer performance and ROI with real-time analytics instead of manual tracking.
• Paying influencers and filing tax documents – Managing influencer payments can be complex. Upfluence’s built-in payment processing system simplifies payouts and ensures compliance.