If you’re reading this hours before Prime Day, you’re not alone. Many brands finalize their influencer campaigns in the eleventh hour. The good news? You still have time to launch a campaign that converts.
Here’s your performance-driven Prime Day checklist to pull it off.
1. Confirm Creator Deliverables
- All creators have their product? Check.
- Content is approved? Check.
- Posts are scheduled? Please double check.
Pro tip: Ask creators to include “Deal goes live July 8!” or similar CTAs in captions and Stories. Timed urgency = clicks. You can also add that in your Upfluence campaign setup.
2. UTM Tag Everything
Every link should be tracked with UTMs or affiliate codes.
Use:
- Campaign-specific UTM parameters (e.g., utm_campaign=prime_day_2025).
- Creator-specific tracking so you can measure individual ROI.
No tags = no visibility. And you deserve better than that.
3. Schedule Reminder Stories
Prime Day shoppers act fast, but they forget fast, too.
Set up:
- Countdown stickers in Instagram Stories.
- Morning-of reminders from creators: “Live Now,” “24 hours left,” or “My top Prime pick”.
- Reposts of UGC throughout the day.
4. Organize Your UGC
You’ll want UGC for Amazon listing, retargeting ads, email banners, and post-event recaps.
Start a Google Drive or shared folder with:
- Approved creator content,
- Captions + Story frames,
- Timestamped versions (Day 1, Day 2, etc.).
Your creative team will thank you.
5. Align Your Paid & Organic
Make sure your influencer content complements your paid strategy.
- Boost top-performing posts,
- Whitelist creator ads for expanded reach,
- Coordinate messaging across email, social, and Amazon Storefront.
Pro tip : You can leverage your UGC content with Amazon ads during Prime Day. This Amazon guide has some relevant tips to launch your paid ads.
6. Communicate Like a Pro
Even the best creators need clear reminders.
- Confirm post timing and hashtags.
- Send a final checklist with CTA language, links, tags, and image specs.
- Offer support (and encouragement) via DM or email.
Kickstart your Prime Day campaigns today. Book a demo and we’ll match you with creators, launch tracking, and get content live before Day 1 even drops. Fast, data-backed, and ready to drive ROI.
