Tips to Increase Sales on Amazon Prime Day 2024
The countdown to Amazon Prime Day 2024 has begun, and for sellers, it’s the Super Bowl of e-commerce. In 2023 alone, Prime members saved over $2.5 billion, while sellers experienced a 60% increase in their average sales. With this year’s event promising to be even bigger, are you ready to claim your share of the multi-billion-dollar windfall?
In this guide, we will equip you with actionable tips to boost your sales during the two days of Amazon Prime Day 2024 (July 16 & July 17)
Prepare for Prime Day
If we have to summarize this point in two words, we would say, ’’Stock up!’’. Just imagine, Prime Day kicks off, shoppers rush to your listing, and BAM! You’re sold out!
Don’t let this nightmare scenario become your reality. Analyze sales data from past Prime Days and factor in current trends to accurately forecast demand. Make the best use of inventory management tools, and remember, a well-stocked inventory is the foundation of a successful Prime Day.
Optimizing Product Listings for Prime Day Traffic
Humans are visual creatures. MIT has actually done research that shows human brains process pictures in about 13 to 33 milliseconds, which is 60,000 times faster than we read text.Â
Another study on consumers concluded that 93% of customers will make their purchasing decisions based on the appearance of the product! Moral of the story? When it comes to product listings on Amazon, GOOD LOOKS MATTER!
This is not limited to product images. Make sure to craft compelling titles, descriptions that highlight benefits (not just features), and of course, high-quality images that capture your product’s essence from every angle. Consider adding videos or 360° views for an extra touch of engagement.
Cash in on Exclusive Prime Day Deals
Prime Day is synonymous with super-discounted deals, and yours needs to shine brighter than the freaking SUN!
96% of consumers online look for deals and discounts before making a purchase. Use lightning deals, coupons, or bundled discounts to attract customers. Remember, Amazon’s “Deal of the Day” or “Lightning Deal” slots are prime real estate, so apply early and make your offer stand out.
Creating Prime Day Deals and Discounts
Prime Day is a deal-seeker’s paradise, make sure your discounts are different from your competition. Beyond basic percentages or dollar-amount discounts, consider these creative and effective strategies:
1. Tiered Discounts
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Offer increasing discounts based on the quantity purchased. This encourages larger orders and amplifies your average order value.
2. Flash Sales
Create a sense of urgency with limited-time flash sales throughout Prime Day. Announce these sales in advance to generate excitement. You can use your social media accounts to promote these products.
For example, put a status on your WhatsApp telling everyone in your circle about the exclusive offers you are providing on your bestsellers. This is just one way to capture the attention of people in your WhatsApp vicinity. Repeat the same for other social media platforms.
3. Mystery Bundles
Offer mystery bundles with surprise products at a discounted price. This gamifies the shopping experience and creates a sense of excitement and discovery.
4. Giveaway with Purchase
Freebies always capture people’s attention. YouTubers have been using giveaway strategies for ages to pull more subscribers and spread awareness about their channel. You can do the same by offering a free gift with every order during Prime Day.Â
5. Early Access Deals
Reward your loyal customers or email subscribers with early access to your Prime Day deals. This builds anticipation and creates a sense of exclusivity. But, how would you do this? Fine-tune your campaigns with Prime Day-specific keywords to capture the attention of shoppers before your competitors.
Leverage Amazon’s Marketing Tools to Boost Visibility
During 2023 Prime Day, Amazon advertisers saw a 58% increase in sales compared to the two weeks prior, highlighting the importance of strategic advertising during this period. To stay in the game, you need to up your advertising budget. Don’t be afraid to experiment with different ad formats to make a splash.
Here are some of the best tools to boost awareness about your products on Amazon:
1. Sponsored Products
Sponsored Product ads are typically pay-per-click ads that blend into search results and product pages, putting your products directly in front of shoppers actively searching for relevant items. Target your ads based on keywords, product categories, or even specific ASINs (Amazon Standard Identification Numbers) to ensure maximum relevance and impact.
2. Sponsored Brands
Instead of limiting yourself to one product per ad, you can showcase your brand as a whole with Sponsored Brand ads. These ads appear at the top of search results, featuring your logo, a custom headline, and multiple products. This tool can be used for building brand awareness and driving traffic to your product listings.
3. Sponsored Display Ads
These ads act like breadcrumbs, following shoppers around the web and reminding them of your products. Sponsored Display ads leverage Amazon’s vast shopper data to target audiences based on interests, browsing behavior, and purchase history, ensuring your ads reach the most relevant shoppers.
Amazon Live
Amazon allows you to host live stream events to showcase your products in action, answer customer questions in real time, and offer exclusive deals and discounts. Live shopping is a rapidly growing trend, and Amazon Live provides a platform to engage with shoppers in a dynamic and interactive way.Â
This is just the tip of the iceberg. Explore all these tools to get more clarity on how to make the optimal use of each platform and finally turn impressions into leads.
Leverage AMC Customer Data Signals
Every 0 and 1 tells a story. The same goes for customer data signals. Amazon Marketing Cloud (AMC) isn’t just a fancy name, it’s a Pandora’s box, full of invaluable customer insights.Â
With all of this data at your disposal, dive deep into your customer base to understand their behavior, preferences, and purchase history. Use AI-driven predictive analytics to process millions of data interactions and create specific customer profiles. Deliver personalized ad content, product recommendations, and offers that resonate with each specific consumer.
A study by McKinsey found that personalization can deliver five to eight times the ROI on marketing spend and lift sales by 10% or more, making AMC an invaluable tool for Prime Day success.
Reengage High-Intent Shoppers with DSP
Amazon Demand-Side Platform (DSP) lets you reconnect with shoppers who’ve shown interest in your products but haven’t taken the plunge. Retarget them with personalized ads across Amazon and other websites. Retargeted ads are 76% more likely to be clicked on than regular display ads, so don’t underestimate the power of reminding shoppers what they’re missing.
Boost Your Sales with the Power of Influencer Marketing
Influencers are the modern-day word-of-mouth marketers. 92% of consumers trust recommendations from friends, family, and even others over brands, demonstrating the immense potential of influencer marketing.
Partner with relevant voices in your niche to generate buzz, build trust, and drive traffic to your listings. Upfluence’s Amazon Attribution Integration streamlines this process, allowing you to discover, collaborate with, and track the impact of your influencer campaigns. Experience it firsthand by booking a demo today.
How can Upfuence’s Amazon Affiliate Marketing Software help Sellers & Creators?
Navigating the complexities of influencer marketing can be daunting, but that’s where Upfluence can make a difference. Using our Amazon Affiliate Marketing Software, you can scout, manage, and track the ROI of your Prime Day Influencer marketing campaign. Here’s how it works:
1. Effortless Influencer Discovery
Our extensive database of influencers, creators and affiliates, combined with advanced search filters based on audience demographics, interests, and engagement metrics, makes it easy to find the perfect fit for your brand.
We even have an AI-powered recommendation engine to discover influencers with untapped potential.
2. Automate your Influencer Affiliate Campaigns
Now, you can easily automate your influencer marketing campaign just by integrating your CMS with Upfluence’s Amazon Attribution Software.
Our platform allows you to import and send products directly to influencers, track results, and measure the true impact of your influencer marketing campaign on Prime Day sales. Learn more about our Amazon Attribution Integration.
3. Brand Referral Bonus
Did you know that brands participating in Amazon’s Brand Referral Bonus program can earn up to a 10% commission on sales generated through influencer referrals? By partnering with influencers through Upfluence, you can earn commissions on sales generated through their unique referral links, further maximizing your Prime Day profits.
Don’t miss the opportunity to maximize your Prime Day sales. Book a free demo today to write your own Amazon success story.
FAQs About Amazon Prime Day
Combine strategies like exclusive deals, optimized listings, targeted advertising, influencer marketing, and utilizing tools like Upfluence.
Expect a massive influx of shoppers, limited-time deals across various categories, and increased competition.
While not everything is discounted, there are deals across most categories.
Focus on optimizing your product listings with compelling titles, detailed descriptions, and high-quality images. Leverage Amazon’s marketing tools like Sponsored Products, Sponsored Brands, and Sponsored Display ads. Partner with influencers to expand your reach and build trust. Utilize Amazon Marketing Cloud data to understand your audience and personalize your campaigns. And don’t forget to provide excellent customer service and encourage positive reviews.
During Amazon Prime Day 2023, nearly 30% of U.S. Amazon Prime buyers purchased home goods. Later in a survey, Amazon found that 24% of those who responded bought apparel and shoes.
With these strategies and the support of Upfluence, you’re well on your way to maximizing your sales on Amazon Prime Day 2024.
