Retargeting – Remarketing, Ad Retargeting, Audience Remarketing, Conversion Tracking


In the world of influencer marketing, retargeting plays a crucial role in boosting brand awareness, increasing conversions, and maximizing return on investment (ROI). This glossary item will shed light on the concept of retargeting and its various applications in the industry.

What is Retargeting?

Retargeting, also known as remarketing, refers to the strategic marketing technique that targets individuals who have previously engaged with a brand but did not convert into customers. It involves identifying these potential customers and displaying customized advertisements to them across various channels to encourage them to take desired actions.

Where is Retargeting Used?

Retargeting is widely used in the digital marketing landscape, including influencer marketing campaigns, to re-engage with interested individuals and nudge them towards making a purchase. It can be implemented on social media platforms, search engine advertising, and even email marketing campaigns.

When to Use Retargeting?

Retargeting is most effective when used to target individuals who have shown interest in a brand’s products or services, such as website visitors or users who have interacted with social media content. By targeting these warm leads, brands can remind them of their initial interest and present compelling offers or incentives to drive conversions.

How to Use Retargeting?

To utilize retargeting effectively, brands need to implement a tracking system that captures data on user interactions. This can be achieved through the use of cookies, pixels, or other tracking technologies. By tracking actions such as website visits, product views, or abandoned shopping carts, brands can segment their audience and create personalized retargeting campaigns tailored to each stage of the buyer’s journey.

Why Do We Need Retargeting?

Retargeting is a powerful tool for influencer marketing because it allows brands to stay top-of-mind with potential customers who have already shown interest in their offerings. By reminding and reinforcing brand awareness through targeted ads, retargeting can significantly increase conversion rates and ROI. Additionally, retargeting campaigns have proven to be cost-effective, as they focus on an audience that is already familiar with the brand and more likely to convert.


Retargeting, also known as remarketing, is an essential component of influencer marketing campaigns. By understanding the concept of retargeting and its various applications, brands can leverage this technique to convert potential customers who have shown interest but haven’t made a purchase yet. Through strategic planning and customized ad campaigns, the power of retargeting can lead to improved brand visibility, higher conversion rates, and ultimately, business success.


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