The top Amazon influencers
nobody’s booking yet
A June 2026 study of 1,461 creators posting Prime Day content. The niches whose posts engage hardest, Home & Organization and Fashion, aren’t the crowded ones, and Beauty draws the most creators but the least engagement per post. Which creators and verticals to book before the window closes.
Where to find the Prime Day creators worth booking
1,461 creators posted Prime Day content in 2025. Ranking their niches by engagement per post, an unbiased read across every creator who posted, shows a consistent pattern: the niches that hold the most attention aren’t the most crowded ones, and the top creators span every vertical.
- Home & Organization and Fashion own engagement. Their Prime Day posts pull a median 174 and 156 engagements each, roughly double Beauty’s 75. Volume of creators and engagement per post are very different things.
- Beauty is the crowded default, not the engagement leader. It has the most creators posting Prime Day content (873) and the most posts (1,667), yet the lowest median engagement per post of any major niche.
- The attention sits in smaller niches. Travel (median 133 engagements per post on 186 creators), Parenting & Family (119) and Pets (118) all out-engage crowded Beauty, on a fraction of the roster, room to book before competitors crowd in.
- The top creators span every vertical. The highest-engagement Prime Day creators include 3M+ follower accounts at 24 to 31% engagement on views, posting about Amazon, deals and hauls. Section 03 lists the names to book, broken out by vertical.
1,461 creators, ten niches, one weekend
During the Prime Day 2025 window (Jul 1–16), 1,461 creators posted Prime Day content drawing 6.6M engagements. This section maps who they are and where they post, before the next sections rank the niches by engagement per post and surface the top creators to book in each vertical.
View underlying data: Prime Day creators by niche
| Niche | Schöpfer | Posts |
|---|---|---|
| Beauty | 91 | 137 |
| Home & Organization | 51 | 73 |
| Fashion | 46 | 59 |
| Parenting & Family | 29 | 36 |
| Food & Cooking | 18 | 23 |
| Travel | 18 | 23 |
| Unlabeled | 1,155 | 1,445 |
Source · Upfluence data lake · creators posting Prime Day content, Jul 1–16 2025
Prime Day creator content lives on short-form video: TikTok carried 1,131 of the 1,856 posts (61%) and 5.4M of the 6.6M engagements, against 725 on Instagram. The brands these creators tag skew to Amazon’s own handles and a wave of K-beauty (Clio, Abib, Purito, VT), useful context, but the booking decision lives at the creator and niche level, which is where the rest of this study sits.
The niches whose Prime Day content actually engages
Median engagements per Prime Day post is an unbiased read on which niches hold attention: it counts every creator who posted, not just the few running tracked links. The niches with the most creators posting are not the ones whose posts land hardest.
View underlying data: median engagements per Prime Day post, by niche
| Niche | Median eng. / post | Prime Day posts | Schöpfer |
|---|---|---|---|
| Home & Organization | 174 | 2,011 | 797 |
| Fashion | 156 | 1,895 | 838 |
| Travel | 133 | 278 | 186 |
| Parenting & Family | 119 | 1,275 | 659 |
| Pets | 118 | 361 | 203 |
| Food & Cooking | 109 | 474 | 314 |
| Fitness & Wellness | 76 | 458 | 284 |
| Beauty | 75 | 1,667 | 873 |
| Deals & Dupes | 73 | 735 | 192 |
| Tech & Gaming | 67 | 383 | 196 |
Source · Upfluence data lake · median engagements per post on Prime-Day-mentioning content, by creator niche, Prime Day 2025 window (Jul 1–16)
Home & Organization posts pull a median 174 engagements each, more than double Beauty’s 75, the lowest-engaging major niche. Beauty has the most creators posting Prime Day content (873) and the most posts (1,667), yet each post lands softest. The niches that actually hold attention per post, Home & Organization, Fashion and Travel, are not the crowded ones. Using the median keeps a handful of viral outliers from skewing the read, so this reflects the typical post, and it covers every creator, not just the ones running a tracked affiliate link.
The creators worth booking
Niches tell you where to spend; individual creators tell you who to call. Engagement rate on views shows who actually holds an audience. The overall leaderboard ranks the top Amazon influencers who mentioned Prime Day and a brand by how hard their content engaged; the per-vertical tables that follow help brands find Prime Day creators in their own category.
| # | Creator | Plattform | Follower | ER on views |
|---|---|---|---|---|
| 1 |  EL@eleonoraue | TikTok | 719.5K | 21.3% |
| 2 |  SN@snoopthedob | TikTok | 1.3M | 17.1% |
| 3 |  ST@stehfuhnee_ | TikTok | 605.0K | 16.7% |
| 4 |  MI@miarandria | 491.0K | 16.4% | |
| 5 |  TH@themichellehammons | TikTok | 69.8K | 13.9% |
| 6 |  TR@trixjoyalcanar | TikTok | 238.0K | 12.8% |
| 7 |  AS@asiyeekarakus | TikTok | 818.3K | 12.3% |
| 8 |  TH@theandrewshoe | TikTok | 524.9K | 11.8% |
| 9 |  CL@claudiaeatsgood | TikTok | 1.5M | 11.7% |
| 10 |  PI@pixelandsophie | TikTok | 322.6K | 11.1% |
| 11 |  CH@chaysembyrd | TikTok | 1.4M | 10.4% |
| 12 |  YE@yelizinamerica | 255.7K | 10.4% |
Source · Upfluence data lake · Prime Day 2025 window (Jul 1–16) · creators who mentioned Prime Day and a brand, ranked by engagement rate on views, ≥25k followers
These are the accounts whose Prime Day content engaged hardest once they named a brand, ranked purely on engagement rate, with no sales attached. They run from @eleonoraue (719.5K followers, 21.3%) to seven-figure accounts like @snoopthedob (1.3M) and @claudiaeatsgood (1.5M). These are the Prime Day audiences worth putting a campaign behind; the per-vertical tables below narrow the list to a brand’s own category.
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MISource · Upfluence data lake · top creators by engagement rate on views (engagements ÷ views) per self-reported niche, creators with ≥25k followers who posted Prime Day content, Prime Day 2025 window (Jul 1–16)
The creators who engage hardest on brand + Prime Day content are not a micro-influencer long tail: most of the leaderboard sits between 250k and 1.5M followers, and overwhelmingly on TikTok. This is mainstream reach a brand can put a campaign behind, already producing Prime Day content on its own.
Source · Upfluence data lake · posts whose caption explicitly mentions Prime Day, with a public permalink and tracked sales, Prime Day 2025 window (Jul 1–16) · ranked by engagement · embedded live via Instagram
The Prime Day posts that both hold attention and convert skew to home and deals creators, @organizewithrosie, @themarklandhome, @deco_sor, @dertippgeber.official, each closing 3 to 8 sales on solid engagement. They are the working model of what Prime Day creator content looks like when it lands, and the template for who to book next.
What to book before the window closes
Prime Day 2026 runs June 23–26 and creator booking windows close in June. Reading the engagement data, median engagements per Prime Day post and how crowded each niche is, for an ecommerce manager splitting a July promo budget:
Travel
Median 133 engagements per Prime Day post on only 186 creators, the best engagement-to-competition ratio. Clearest room to book.
Home & Organization
Highest median engagement of any niche (174 per post). Prime Day’s natural category, and its posts land.
Parenting & Family
119 median on 659 creators, strong engagement with broad, bookable supply.
Fashion
High engagement (156 median) but the second-most-crowded niche (838 creators). Book for reach, expect competition.
Pets
Solid 118 median on a small base (203 creators). Good fit for a Prime-Day-relevant product.
Food & Cooking
Mid-pack engagement (109) on a deep roster (314). Fine for the right product, nothing special.
Beauty
The reflexive Prime Day pick, but the most creators (873) and the lowest median engagement of the majors (75). Stop making it the default.
Tech & Gaming
Lowest median engagement of any niche (67). Deprioritize unless the product is genuinely Prime-Day-relevant.
Deals & Dupes
Low engagement (73). The discount angle is undifferentiated in a week when every brand is discounting.
Don’t default the July budget into Beauty: it draws the most creators yet its Prime Day posts engage the least. The attention sits in Home & Organization, Fashion and Travel. Judge niches on engagement across every creator who posts, not just the handful you can track sales for, and re-run the read each spring.
Window & scope. All figures cover the Prime Day 2025 window (Jul 1–16), Instagram and TikTok, from the Upfluence data lake. The landscape counts (1,461 creators, 1,856 posts) cover posts that reference a brand in Upfluence’s brand database and also mention Prime Day; brand detection depends on the brand being in the database and named recognizably, so those counts are a floor.
Engagement by niche. Median engagements per post (likes plus comments, plus shares or saves where available) on posts that mention Prime Day, computed for each creator niche across every creator who posted, not just those running tracked links. The median (rather than the mean) keeps a few viral outliers from skewing the read. Niche reflects creators’ self-reported categories, which are noisy, so treat niche assignment as directional.
Top creators by vertical. Within each niche, creators are ranked by engagement rate on views (engagements divided by views) and limited to creators with at least 25k followers who posted Prime Day content, with posts of at least 10k views, creators of at least 50k total views, stale-view rows dropped and the rate capped at 40%. The views field undercounts reach, so absolute engagement rates run high; treat the ranking as reliable and the level as directional.
Tracked sales are a floor. Where a creator’s Prime Day sales are shown, they come from links or codes tracked through Upfluence. A creator monetizing through a channel we do not instrument (native Amazon Associates, LTK, a brand’s own link) still appears here, but those sales may not be captured, so a blank is not the same as no sales anywhere.
Frequently asked questions
Direct answers to the questions brand teams, ecommerce managers, and journalists ask about this dataset.
Which creator niche’s Prime Day content engages most?
Home & Organization. Its Prime Day posts pull a median 174 engagements each, the highest of any niche, ahead of Fashion (156) and Travel (133). This is measured across every creator who posted, not just the few running tracked affiliate links, so it isn’t skewed by the small affiliate sample.
Is beauty still the best creator category for Prime Day?
Beauty draws the most creators (873) and the most Prime Day posts of any niche, but on median engagement per post it ranks near the bottom at 75, below Home & Organization, Fashion, Travel, Parenting and Pets. It is the crowded default, not the engagement leader.
Which creator niches are under-used for Prime Day?
Smaller niches with high engagement per post. Travel (median 133 engagements on 186 creators), Parenting & Family (119) and Pets (118) all out-engage crowded Beauty on a fraction of the roster, leaving room to book before competitors crowd in.
When should brands book creators for Amazon Prime Day 2026?
Prime Day 2026 runs June 23–26 and booking windows close in June. Lead with the niches whose Prime Day content engages hardest, Home & Organization, Fashion and Travel, and avoid defaulting the budget into Beauty, the most crowded and lowest-engagement major niche. Section 03 lists specific creators to book in each vertical.
How do brands find creators on Amazon for Prime Day?
The most efficient way to find Prime Day creators is to filter Amazon influencers and UGC creators by niche and engagement, then prioritise the ones already posting Prime Day content. This study does exactly that: it ranks the top Amazon influencers by engagement rate on views and breaks them out by vertical, so an Amazon influencer marketing program or brand ambassador roster can shortlist creators in its own category instead of defaulting to the most crowded niche.
Who are the top Amazon influencers and Prime Day creators for 2025?
Ranked by engagement rate on views among creators who mentioned Prime Day and a brand, the top Amazon influencers were large short-form accounts like @eleonoraue (719.5K followers, 21.3%), @snoopthedob (1.3M) and @claudiaeatsgood (1.5M). Section 03 lists the best Amazon influencers and Prime Day creators in every vertical, from Beauty to Home & Organization, with avatars and profile links.
How is engagement measured, and what about the sales figures?
Engagement per post is likes plus comments (plus shares or saves where available) on posts that mention Prime Day, reported as a median to avoid viral skew, and counted across every creator who posted. Where a creator’s Prime Day sales are shown, those come from links or codes tracked through Upfluence and are a floor; many high-engagement creators run no tracked link, so a blank is not the same as no sales anywhere.
How were the Prime Day windows defined?
Two 16-day windows centered on each event: Prime Day 2024 (Jul 9–24, event Jul 16–17) and Prime Day 2025 (Jul 1–16, event Jul 8–11). Each was compared to the matched-length 16-day window immediately before it, using the same creator population to avoid seasonality bleed.
Which creators had the highest engagement during Prime Day 2025?
Among creators who mentioned Prime Day and a brand, the highest engagement rates on views belonged to large short-form accounts: @eleonoraue (719.5K followers, 21.3%), @snoopthedob (1.3M, 17.1%) and @stehfuhnee_ (605K, 16.7%). Rates are engagements ÷ views and run high because the views field undercounts reach; the ranking is reliable, the absolute level directional.
| Niche | Median engagements per post | Prime Day posts | Schöpfer |
|---|---|---|---|
| Home & Organization | 174 | 2011 | 797 |
| Fashion | 156 | 1895 | 838 |
| Travel | 133 | 278 | 186 |
| Parenting & Family | 119 | 1275 | 659 |
| Pets | 118 | 361 | 203 |
| Food & Cooking | 109 | 474 | 314 |
| Fitness & Wellness | 76 | 458 | 284 |
| Beauty | 75 | 1667 | 873 |
| Deals & Dupes | 73 | 735 | 192 |
| Tech & Gaming | 67 | 383 | 196 |
| Source: Upfluence data lake, Prime Day 2025 window (Jul 1–16). Median engagements per post on Prime-Day-mentioning content, by creator self-reported niche, across all creators who posted. | |||
| Rang | Creator | Plattform | Follower | ER on views |
|---|---|---|---|---|
| 1 | eleonoraue | TikTok | 719500 | 21.3% |
| 2 | snoopthedob | TikTok | 1300000 | 17.1% |
| 3 | stehfuhnee_ | TikTok | 605000 | 16.7% |
| 4 | miarandria | 491016 | 16.4% | |
| 5 | themichellehammons | TikTok | 69800 | 13.9% |
| 6 | trixjoyalcanar | TikTok | 238000 | 12.8% |
| 7 | asiyeekarakus | TikTok | 818300 | 12.3% |
| 8 | theandrewshoe | TikTok | 524900 | 11.8% |
| 9 | claudiaeatsgood | TikTok | 1500000 | 11.7% |
| 10 | pixelandsophie | TikTok | 322600 | 11.1% |
| 11 | chaysembyrd | TikTok | 1400000 | 10.4% |
| 12 | yelizinamerica | 255686 | 10.4% | |
| Source: Upfluence data lake, Prime Day 2025 window (Jul 1–16). Creators who mentioned Prime Day and a brand, ranked by engagement rate on views (engagements ÷ views), at least 25k followers. No sales attached. | ||||
| Rang | Creator | Plattform | Affiliate sales | Views | Engagements |
|---|---|---|---|---|---|
| 1 | organizewithrosie | 3 | 593779 | 19906 | |
| 2 | themarklandhome | 3 | 652864 | 15662 | |
| 3 | kellie_atkinson | 8 | 3622174 | 15651 | |
| 4 | deco_sor | 3 | 565751 | 10436 | |
| 5 | sarahfranssen | 6 | 487601 | 10190 | |
| 6 | dertippgeber.official | 3 | 991395 | 9533 | |
| Source: Upfluence data lake, Prime Day 2025 window (Jul 1–16). Affiliate-active posts whose caption explicitly mentions Prime Day, with a public permalink, ranked by engagement. | |||||
