Influencer Marketing MCP

MCP-Compatible Creator Intelligence for AI Agents

Access Upfluence audience quality, engagement, pricing, brand partnerships, and contact data through natural-language queries. Connect any MCP-compatible client, including Claude, Gemini, Cursor, and ChatGPT, directly to creator intelligence.

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MCP illustration Find
Italy food and travel creators
Hi 👋 Using the Upfluence MCP, can you find me food and travel creators in Italy with an engaged audience over 50k followers? Insta only.
Loaded tools, used Upfluence integration
Finding toolsResult
U
SearchResult
Using Upfluence…
Here are 4 creators based in Italy with 50k+ Instagram followers:
giulia
@giulia_cucina_it
87K followers · Food & Italian cuisine · 4.8% ER
marco
@marco.in.viaggio
156K followers · Travel & lifestyle · 3.2% ER
lara
@larafooditalia
72K followers · Food, travel & lifestyle · 5.1% ER
italy travels
@italytravels_
214K followers · Travel & culture · 2.9% ER
All Italy-based, audiences skewing 25–34. Want me to pull demographics or check brand mentions for any of them?
MCP illustration Deepdive
MCP illustration Fit
MCP illustration Brand check

MCP trained on 12+ years of creator program data, backed by the #1 creator platform.

Illustration of using Upfluence data inside of Claude, the user is looking for italian creators and gets instant results with data

The largest creator dataset, pulled into a tool your agents can call.

Stop guessing who a creator’s audience really is. Get all the context you need, from a single prompt:

  • Audience authenticity and fake follower signals
  • Geo, age, and gender breakdowns
  • Engagement rate, likes, comments, and views
  • Estimated sponsorship costs by social platform
  • Brand partnerships and sponsorship saturation

No switching tools. No manual vetting. Just real-time creator intelligence.

Explore Creator Insights
Illustration of a chat comparing multiple creators in a easy way with Upfluence's MCP

Stop analyzing creators one by one. Ask your LLM to find the right fit.

Evaluating creators manually means stitching together fragmented data that quickly becomes outdated. With Upfluence MCP, instantly compare creators, retrieve recent performance, uncover contact details, and discover linked social profiles from a single query.

  • Compare creators side-by-side
  • Retrieve recent creator performance
  • Access verified contact information
  • Discover linked social accounts

One query replaces hours of manual creator research.

Discover MCP Use Cases

The Creator Workflows Your AI Agent Can Run

Stop manually researching creators. Ask your AI Instead.

users
(get_creators)
Access creator lists using natural-language filters across niche, audience, engagement, platform, and demographics.
“Give me a list of 10 fitness creators in Los Angeles.”

“Find 25 beauty creators on TikTok with high engagement.”
globe
(get_audience)
Access audience quality, fake follower signals, geo distribution, age, and gender breakdowns across Instagram, TikTok, and YouTube.​
“What’s the audience of @handle on Instagram?”

“Who is @handle followed by?”
money bag
(get_estimated_costs)
Estimate sponsorship pricing by creator, platform, and content format to benchmark creator investment.
How much should I pay @handle for one YouTube video?”

”What are the costs to sponsor @handle on Instagram?”
overlap
(get_brand_partnerships)
Understand sponsorship history, partnership saturation, effectiveness, branded content performance, and recent brand collaborations.
“What brands does @handle work with?”
percentage
(get_engagement_rates)
Retrieve engagement rate, average likes, comments, views, and platform-specific performance metrics.
"How much engagement does @handle generate?”

“What’s @handle’s ER?”
envelope
(get_email_address)
Access verified creator contact information to streamline outreach and CRM enrichment.
“How can I contact @handle?”

“What is @handle’s email address?”
lampadina
(compare_creators)
Compare creators side-by-side across audience quality, engagement, pricing, and brand partnerships.
“Compare @handle and @handlee on Instagram.”
wand
(get_profile_merging_info)
Resolve additional linked social profiles tied to the same creator identity across platforms.
“What are @handle’s other socials?”
Want to learn more?

Install in Minutes.
Power Every Creator Query Instantly.

~/.cursor/mcp.json 
{
  "mcpServers": {
    "upfluence": {
      "url": "https://mcp.upfluence.co/mcp"
    }
  }
}
JSON · ready

Install once, use with any MCP client

No setup complexity. Just plug Upfluence into your AI workflow. Compatible with Claude, ChatGPT, Cursor, VS Code, Windsurf, Gemini, and any MCP-compatible client.

1. Get your Upfluence API key to access creator intelligence
2. Add the Upfluence MCP server to Claude, Cursor, or your preferred AI tool
3. Restart and query. That's it!
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faq bg

Domande frequenti

Avete ancora una domanda?
Contattatecisaremo lieti di aiutarvi.
portrait of upfluence's account executives

An MCP (Model Context Protocol) server connects a live data source to an AI client like Claude or Cursor. In influencer marketing, it means you can search creator databases, pull audience data, and check brand fit directly inside your AI tool, using plain language instead of logging into a separate platform.

Yes, if you connect an MCP server that gives access to creator data. The Upfluence MCP server does this — it plugs 14M+ creator profiles into any MCP-compatible AI client, so you can run searches, pull profiles, and check audience demographics from inside your AI workflow.

With the Upfluence MCP, you can search creators by niche, location, platform, and audience size; pull full profiles from a handle or URL; check audience demographics; and review past brand mentions. The data pulls live from Upfluence’s database.

The Upfluence MCP server gives AI assistants direct access to Upfluence’s creator intelligence database. Instead of switching between tools, you can query creator profiles, audience insights, and brand mention history right inside Claude, Cursor, or any MCP-compatible client.

Any client that supports the MCP protocol, including Claude Desktop, Gemini, ChatGPT, and Cursor. If your AI tool supports Streamable HTTP transport, you can connect it using the server URL https://mcp.upfluence.co/mcp.

In Claude, go to Settings → Connectors → Add custom connector, enter https://mcp.upfluence.co/mcp, and hit Connect. Authentication runs via OAuth using your existing Upfluence account — no config file or developer setup required.

No. The setup is a single URL and an OAuth login. For Claude and claude.ai it takes under a minute through the Connectors settings. For other clients, you add the URL to your MCP config file.

No. The API requires custom code to query and parse responses. The MCP server exposes the same creator data through a conversational interface — no coding needed, and no structured query to write.

The MCP server is currently in beta. Access is granted on request — contact Upfluence support to get it enabled on your account.