Privacy and Policy

This Policy was last updated on September 20, 2023.

Who we are

Our website address is: https://www.upfluence.com.

Upfluence (or “we”, “us” or “our”) is committed to respecting and protecting the confidentiality of its customers’ personal information. The purpose of this privacy policy (“Policy”) is to explain the methods and purposes behind the collection, utilization, sharing, and processing of personal information and how we prioritize the utmost confidentiality in safeguarding your personal information whenever you engage with Upfluence. 

For California residents, please refer to the section titled “California Privacy Notice” below. This section contains additional information and disclosures concerning the rights of California residents.

Table of contents:

Policy Coverage 

Definition Of Personal Information 

What Personal Data We Collect And Why We Collect It 

Who We Share Your Data With 

How Long We Retain Your Data 

What Rights You Have Over Your Data 

Where We Send Your Data 

California Privacy Notice 

Additional Information 

Contact Information 

Policy Coverage

This Policy is applicable to Upfluence’s global operations whenever you engage with us, regardless of the platform used. Whether you interact with our Upfluence websites, landing pages, social media pages, mobile applications, or through other means, this Policy governs our interactions. For example, it applies when you communicate with us via email, become a registered user, subscribe to our newsletters to receive promotional materials, or participate in promotions, product surveys, or product reviews.

Being a global company, Upfluence may transfer your personal information outside of the jurisdiction where you currently reside. In addition, certain service providers we collaborate with may access, process, or store your personal information in countries different from both our location and your place of residence.

When your personal information is utilized or stored in a jurisdiction other than your place of residence, it may become subject to the laws of that foreign jurisdiction. This includes any laws that permit or require the disclosure of information to government entities, government agencies, courts, and law enforcement in that particular jurisdiction. It is important to be aware of these potential circumstances concerning the handling and protection of your personal information.

Definition Of Personal Information or Personal Data

Within this Policy, the term “personal information” or “personal data” generally refers to information (regardless of format) that pertains to an identifiable person. This may encompass details such as your name, phone number, address, email, log in or user name or identification number, professional information and information relevant to your account with us (as applicable). Additionally, certain technical information may also fall under this category, but only if it can directly or indirectly identify you as an individual. Please note that anonymized information (rendered anonymous and incapable of being linked to any identifiable individual) is not considered to be “personal information” or “personal data”.

Personal Data We Collect And Why We Collect It

We may collect personal data in the following ways:

Media. If you upload images to the website, you should avoid uploading images displaying or containing personal information, including embedded location data (EXIF GPS) included. Please also note that visitors to the website or users of the mobile application can download and extract any location or other data from images on the website.  

Contact forms. On forms such as demo bookings, contact us, newsletter sign ups, and more, Upfluence collects personal information.

Information about your computer hardware and software may be automatically collected by Upfluence. This information can include: your IP address, browser type, domain names, cookies, access times and the address of the website from which you were referred or accessed the Upfluence service, site or application. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Upfluence website. Upfluence encourages you to review the privacy statements of websites you choose to link to from Upfluence so that you can understand how those websites collect, use and share your information. Upfluence is not responsible for the privacy practices, or the privacy policies or other content on websites, apart from the Upfluence website.

Upfluence collects and uses your personal information to operate its website(s) and mobile application(s) and deliver the services (such as a software demo) you have requested. Upfluence may also use your personal information to inform you of other products or services available from Upfluence and its affiliates. 

Upfluence may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. 

Upfluence does not sell, rent or lease its customer lists to third parties. 

Upfluence may keep track of the websites and pages or areas our users visit within Upfluence’s sites and mobile applications, in order to determine what Upfluence content and services are the most popular. This data is used to improve Upfluence’s products and services, and to deliver customized content and advertising within Upfluence to customers whose behavior indicates that they are interested in a particular subject area. Apart from the foregoing, in the ordinary course of Upfluence’s business (which may include one-time events or transactions), Upfluence will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Upfluence or the site or mobile application; (b) protect and defend the rights or property of Upfluence; and, (c) act under exigent circumstances to protect the personal safety of users of Upfluence, or the public.

Cookies. Upfluence utilizes cookies that are integral to the functioning of its website and mobile applications, and cannot be deactivated in our systems. Cookies are small text files with small pieces of data that are placed or stored on your computer or other device that a website, mobile application or other web service can use to identify you as you use the website, mobile application or other services. These cookies will last for one year. These cookies are generally set in response to your actions, which involve requesting services, such as configuring privacy preferences, logging in, or completing forms. While you have the option to configure your browser to block or notify you about these cookies, doing so may result in certain parts of the site not functioning correctly.If you fill a form or leave a comment on our site or in our mobile application you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. 

If you have an account and you log in to this site or use our mobile application, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies can last for up to two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you comment or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites. Articles on this site or accessible via the mobile application may include embedded content (e.g. videos, images, articles, etc.). Embedded content from third party websites behaves in the exact same way as if the visitor has visited that website.

These third party websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.  

Analytics. Upfluence also collects information and data that is not personal information to analyze the traffic of its website through the use of Google Analytics. We also may gather additional non-personal information in the future. Information about your computer hardware and software may be automatically collected by Upfluence. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Upfluence website.

Payment data or transactions.  Upfluence collects data to enable and assist in billing and obtaining payment, and for processing returns.  Apart from payment information for monthly billing for certain services and software tools, Upfluence does not store your payment information.  The payment processors are responsible for their own collection or use of your information, and such processors have their own privacy policies.  

Who We Share Your Data With

Certain services made available via upfluence.com and the mobile application are delivered by third party sites and organizations. By using any product, service or functionality originating from the Upfluence.com domain, you hereby acknowledge and consent that Upfluence may share such information and data with any third party with whom Upfluence has a contractual relationship to provide the requested product, service or functionality on behalf of Upfluence.com users and customers; this includes, without limitation, third party contractors or vendors that provide services for Upfluence such as statistical analysis, to send you email or postal mail for communications and marketing, to process certain payments and returns, for advertising and promotional purposes, or to provide customer support.  In connection with certain transactions and processing of monthly billing and use of Upfluence’s software and services, Upfluence shares your information and data with third party vendors.  

Upfluence also may share your personal data with its own affiliates and parent companies, as well as our external advisers and auditors for the purposes of operating its business, as well as for the prevention or defense of claims, and to protect Upfluence’s legal and commercial rights.  Upfluence may collect and use, and in some cases disclose, your information and data  in order to cooperate or comply with subpoenas, search warrants, discovery demands or court orders, governmental or administrative agency investigations, including those legal proceedings that involve private parties.  

In the event of a sale or transfer of our business or any similar transaction involving a substantial portion of our assets, Upfluence may disclose your personal information to the prospective purchaser. The disclosed information will be used strictly for the purpose of evaluating the proposed transaction. After the acquisition of the assets, the purchaser may utilize the personal information for the operation and management of the acquired business, or for other purposes as outlined in this Policy.

With respect to those third parties vendors providing the above services to Upfluence, such vendors have contractual obligations to Upfluence that govern their use of your personal information and data in connection with the services they provide to Upfluence, and to otherwise maintain your personal information confidential. 

Where We Send Or Receive Your Data. 

DepartmentName of software
used to process data
Categories of personal dataPurposes of processingCategories of recipientsTransfer to third country or international organization?Time limits for erasure for each category of dataA description of the technical and organisational security measures
TechAmazon Web ServicesClients first and last names, email address, usage of the software.Our software database is hosted on Amazon Web Services. We use clients personal data to provide access to the software.ClientsNoUnlimitedPersonal accounts linked to profesional email address of each employee who needs an access
TechOpenAIClients’ email contentProvide assistance while creating, or editing a communication to creators. Whether for new outreach or ongoing communication.ClientsNoUnlimitedAll data is processed through the official OpenAI API which has the highest security standards in place. Additionnaly the feature is only activated through a “manual” action on the client side.
SalesSalesforceProspects and clients first name, last name, company name, email address, phone number, country, last visit on the website…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNo3 yearsPersonal accounts linked to profesional email address of each employee who needs an access
MarketingCalendlyProspects and clients first name, last name, company name, email address, phone number, country…Providing useful and relevant information: scheduling demo and calls.Prospects and clientsNo3 yearsPersonal accounts linked to profesional email address of each employee who needs an access
MarketingHubspotProspects and clients first name, last name, company name, email address, phone number, country…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNo3 yearsPersonal accounts linked to profesional email address of each employee who needs an access
MarketingClearbitProspects and clients first name, last name, company name, email address, phone number, country…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNo3 yearsPersonal accounts linked to profesional email address of each employee who needs an access
MarketingZapierProspects and clients first name, last name, company name, email address, phone number, country, last visit on the website…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNo3 yearsOne account
MarketingWordPressProspects and clients first name, last name, company name, email address, phone number, country, last visit on the website…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNo3 yearsPersonal accounts linked to profesional email address of each employee who needs an access
MarketingOutreach.ioProspects and clients first name, last name, company name, email address, phone number, country…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNo3 yearsOne account
MarketingDrop ContactProspects first name, last name, company name, email address, phone number, country.Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.ProspectsNo30 daysOne account
MarketingBuilt WithProspects first name, last name, company name, email address, phone number, country.Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.ProspectsNo30 daysOne account
MarketingLinkedin adsProspects first name, last name, company name, email address, phone number, country.Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.ProspectsNo3 yearsManaged by Linkedin
MarketingPhantom BusterProspects first name, last name, company name, email address, phone number, country.Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.ProspectsNo3 yearsOne account
MarketingGoogle AnalyticsCookie based information: IP address, session ID, etc.Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.ProspectsNoUnlimitedManaged by Google
MarketingGoogle adwordsCookie based information: IP address, session ID, etc.Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.ProspectsNo3 yearsManaged by Google
MarketingNeverbounceProspects and clients first name, last name, company name, email address, phone number, country…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNo3 yearsOne account
MarketingTwillioProspects and clients first name, last name, company name, email address, phone number, country…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNo3 yearsOne account
MarketingApollo.ioProspects and clients first name, last name, company name, email address, phone number, country…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNo3 yearsOne account
MarketingGetcargo.ioProspects and clients first name, last name, company name, email address, phone number, country…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNoAs long as you’re clientOne account
MarketingGrooveProspects and clients first name, last name, company name, email address, phone number, country…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNoAs long as you’re clientPersonal accounts linked to profesional email address of each employee who needs an access
MarketingInstantlyProspects and clients first name, last name, company name, email address, phone number, country…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNoAs long as you’re clientPersonal accounts linked to profesional email address of each employee who needs an access
MarketingWebflowProspects and clients first name, last name, company name, email address, phone number, country…Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.Prospects and clientsNo3 yearsOne account
Customer SuccessMixPanelClients usage of the softwareProviding better experience on the softwareClientsNoAs long as you’re clientPersonal accounts linked to profesional email address of each employee who needs an access
Customer SuccessIntercomClients first name, last name, company name, email address, phone number, country, usage of the software, payment status.Providing better experience on the softwareClientsNoAs long as you’re a clientPersonal accounts linked to profesional email address of each employee who needs an access
Customer SuccessModjoProspects and clients first name, last name, company name, email address.Providing better experience on the software and serviceProspects and clientsNo3 yearsPersonal accounts linked to profesional email address of each employee who needs an access
HRPayfitEmployees personal information: name, address, email address, phone number, payslips, tax rate, social security ID.Create payslipsEmployeesNoAs long as you’re an employeePersonal accounts linked to profesional email address of each employee who needs an access
HRGoogle DriveEmployees personal information: name, address, email address, phone number, payslips, tax rate, social security ID.Manage employee onboarding, health insurance.EmployeesNoAs long as you’re an employeePersonal accounts linked to profesional email address of each employee who needs an access + accountants + auditors.
HRRippllngEmployees personal information: name, address, email address, phone number, payslips, tax rate, social security ID.Process payroll in the US and store employee related data as well as US state and fedaral complianceEmployeesNoUnlimitedInternal access only
HRCulture AMPEmployees personal information: name, address, email address, phone number, payslips, tax rate, social security ID.Performance managment process administration and workflowsEmployeesNoAs long as we are under contractPersonal accounts linked to profesional email address of each employee who needs an access
HRJazzHRApplicant Tracking SystemManagement of employment applications and review processApplicant candidates and employeesNoAs long as we are under contractAdministrator access only
FinanceXeroClient name, invoicing contact, invoices, amount charged, currency, product description, unit volumes, and client accounting ID.Accounting software, allowing compliant bookkeeping accross all Upfluence subsidiaries.ClientsNoUnlimitedPersonal accounts linked to profesional email address of each employee who needs an access + accountants + auditors.
FinancePanda DocClient name, contact, amount charged, currency, product description, unit volumes, and client accounting ID.Sending of contractsClientsNoUnlimitedPersonal accounts linked to profesional email address of each employee who needs an access + accountants + auditors.
FinanceRecurlyClient name, invoicing contact, invoices, amount charged, currency, product description, unit volumes, and client accounting ID.Automatic invoice generation software, guaranteeing invoicing on time, compliant with the client’s requirements.ClientsNoUnlimitedPersonal accounts linked to profesional email address of each employee who needs an access + accountants + auditors.
FinanceChargeBeeClient name, invoicing contact, invoices, amount charged, currency, product description, unit volumes, and client chargebee ID.Recurring client billing softwareClientsNoUnlimitedPersonal accounts linked to profesional email address of each employee who needs an access
ServicesTwitter AdsCookie based information: IP address, session ID, etc.Target Twitter users to run ads for some of Upfluence clientsProspectsNo3 yearsManaged by Twitter
ServicesGoogle Data StudioCookie based information: IP address, session ID, etc.Display analytic data from Google tools (Google Analytics mainly)ProspectsNoUnlimitedManaged by Google

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

We also store the personal information users have provided to us through dedicated contact forms when creating an account with our website, requesting a demo, or subscribing to our newsletter. Users may request the removal of their personal data at any time by contacting Upfluence’s Data Privacy Officer at the address indicated below. 

What Rights You Have Over Your Data

You can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.  As set forth above, you can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes, or information that we are entitled to retain under applicable law, if we believe it is or may be beneficial to retain in order to protect our rights, property or assets or the rights, property and assets of our customers.

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information directly in the communication sent. You may also opt-out of receiving any or all communications from Upfluence by contacting our Data Privacy Officer at the address indicated below.

To remove cookies from your computer, you can clear your browsing data through your browser settings. Additionally, you have the option to decline cookies by adjusting your browser preferences. Nonetheless, it’s essential to be aware that refusing cookies may restrict your access to certain information pages or features on the site.

California Privacy Notice 

For California consumers, we urge you to review the following information regarding our privacy practices concerning the collection, usage, disclosure, and sharing of your personal information. Additionally, you will find details about the rights you may have under the California Consumer Privacy Act (“CCPA”).

Notice on collection and use of personal information: Depending on your interactions with Upfluence, we may collect the categories of personal information, as mentioned in the “What Personal Data We Collect And Why We Collect It” section, for business or commercial purposes.

Data collected in the past 12 months: In the previous 12 months, depending on your interactions with us, we may have collected the categories of personal information listed in the “What Personal Data We Collect And Why We Collect It” section from the sources specified in that section. We may have used this information for the business or commercial purposes detailed in the “What Personal Data We Collect And Why We Collect It” section.

No sale of personal information: We want to emphasize that we do not sell your personal information.

Disclosure of personal information for business purposes: In the past 12 months, we may have disclosed personal information collected, as described in the “Who We Share Your Data With” section, for business purposes.

California Residents’ Rights under the CCPA:

Access to information: You have the right to request disclosure of information regarding your personal information (for the past 12 months). This includes details such as the specific categories of personal information collected, the business purpose of collection, sources of collection, and information sharing with third parties (categories of personal information disclosed and categories of third parties).

Deletion: You have the right to request the deletion of your personal information, subject to certain exceptions (e.g., when retention is necessary for us, such as for legal or security purposes).

Non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.

Submitting a request: To submit your data subject privacy request, please click here.

Verifiable customer request: We will respond only to verifiable consumer requests made by you or your authorized agent. To verify your identity, we will use the information you provided during your interactions with us (e.g., account sign-ups, email sign-ups) along with other information you submit (such as name, address, phone number).

Timing. We will try to respond to requests within 45 business days.  Should we need more time, we will contact you to let you know.

Additional Information

Google Compliance. Upfluence’s use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

We protect your data. Upfluence secures your personal information from unauthorized access, use or disclosure. What data breach procedures we have in place. Upon becoming aware of a security incident, Upfluence shall notify its customers, users and newsletter subscribers without undue delay and shall provide timely information relating to the security incident as it becomes known or as is reasonably requested by customers, users and newsletter subscribers.

Child Privacy. This website is not designed for or directed towards children under the age of 13, and we do not knowingly or intentionally gather information from children under 13 years old. If we become aware that we have received information directly from a child who is under 13, we will promptly delete such information in compliance with relevant laws and regulations.

What automated decision making and/or profiling we do with user data. To enhance our marketing efforts and deliver pertinent communications, we may employ audience segments or subsegments. Additionally, personal information, such as country details, may be utilized to facilitate the automation of demo bookings in appropriate locations and time zones. These automation and profiling techniques are implemented with the sole aim of providing you with the finest and most personalized service possible.

Contact Information.

If you have any inquiries or wish to communicate with our Privacy Officer regarding any matters mentioned in this Policy, please feel free to contact them at the following address:

Data Privacy Officer at Upfluence

Tanya Alain

compliance@upfluence.com

Offices:

33 quai Arloing, 

69009 Lyon

214 Sullivan street 3A,

New York, NY 10012, USA

Liverpool 174, Juarez, Cuauhtemoc, 06600. Ciudad de Mexico, CDMX, Mexico