The influencer CRM that makes creator relationships easy
Save time and simplify your influencer relationship management. Organize, track, and nurture every creator connection from one place.
Take action at a glance to streamline partnerships
Lighten mental load with a clear view of each creator’s journey and needs. Quickly spot leads, outreach opportunities, and engaged creators using automatic and custom relationship statuses.
Filter, prioritize and assign creators to campaigns, programs, and team members effortlessly.
One creator CRM hub that saves your team hours
Build trust for better campaigns by logging creator details and fostering long-term, high-ROI partnerships.
Customize relationship statuses and table views to match your workflows and display the info you need in one flexible CRM.
Identify top-performing creators across all your campaigns
Track sales and key metrics across all campaigns to identify top-performing influencers, gain clear insights into who drives the best results, and build stronger partnerships for impactful campaigns.
What is an influencer CRM?
An influencer CRM is a system for managing creator relationships, the way a sales CRM manages leads. It keeps every creator’s profile, conversation history, campaign status, and performance in one place. Instead of juggling spreadsheets and inboxes, your team sees who to contact, who to pay, and who to rebook at a glance.
How is an influencer CRM different from a sales CRM?
A sales CRM tracks deals and contacts. An influencer CRM tracks creators: audience data, content, product shipments, payments, and performance per campaign. Generic CRMs were not built for creator workflows, so teams end up rebuilding them in spreadsheets.
Can I customize relationship statuses and views?
Yes. You can create custom relationship statuses and table views that match your workflow, then filter, prioritize, and assign creators to campaigns, programs, or team members.
Can I see which creators perform best across campaigns?
Yes. Upfluence tracks sales and key metrics across all campaigns, so you can identify top performers and invest in the partnerships that drive the best results. See influencer analytics for details.
Does the CRM connect to outreach, gifting, and payments?
Yes. The CRM works with influencer outreach, product seeding, and influencer payments, so the whole relationship lives on one platform.
