Upfluence is a NYC-based startup that develops influencer marketing technology.
In 2016, it launched its Software-as-a-Service offering: Marketers can access an “all-in-one” online platform for influencer campaigns. The platform includes tools for influencer identification, recruitment, campaign management, reporting, and payment.
Yet, Upfluence has gone the extra mile to create a software that not only assists the marketer throughout the entire campaign but does it with complete agnosticism. This means that the software does not limit the marketer to any one platform, type of influencer, country, language, or number of campaigns. The result is (i) the largest influencer database on the market coupled with (ii) one of the largest feature sets available on the market.
The all-in-one approach along with its proprietary tech is what sets Upfluence apart from competitors.
In fact, Upfluence is pioneering quite a lot: from AI-assisted influencer suggestions and fake follower detection to language recognition technology (for launching & monitoring campaigns on a global scale.)
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