Upfluence vs. Shopmy:
What to choose for Influencer Marketing?

This comparison breaks down Upfluence vs Shopmy so you can choose the right platform for your workflow, your ecommerce integrations, and the growth goals you’re driving toward.

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3,500+ brands and agencies picked Upfluence
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Upfluence vs. Shopmy Comparison

Upfluence is the top choice for brands integrating e-commerce, affiliate marketing, and worldwide influencer campaigns. With deep e-commerce connectivity, AI-powered automation, and end-to-end campaign management, it enables seamless scaling.

Category
Upfluence
Shopmy*
Creator Discovery Methods Learn more →
  • Jaice AI Creator Search
  • Keyword Search
  • Filters
  • Landing pages
  • Creator Lookalikes
  • Customer-Influencer lookup
  • Brand-fit lists suggestions
  • Filters
  • Keyword Search
  • Creator lookalikes
Creator Marketplace Let creators apply to your programs Learn more →
Chrome Extension Add creators directly from socials Learn more →
AI Assistant Automate your programs Learn more →
  • Creator discovery
  • Campaigns launch
  • Brief & outreach
  • Creator discovery
  • One click payments
  • Flexible Affiliate commissions
  • Automatic invoice generation
  • 1099, KWC, W9 and AML compliance
  • Multiple payment providers (Bank transfer, Paypal, Upfluence Pay)
  • Limited public information available
Creator Data
  • Engagement data
  • Demographic breakdown
  • Audience breakdown
  • Estimated Pricing
  • Brand-mention stats
  • Benchmarks vs similar creators
  • Engagement trends
  • Limited public information available
Social-platform coverage
  • Instagram, Youtube, TikTok, Pinterest, Twitch, Blog and Website
  • Instagram, Youtube, TikTok
Campaign Workflows Learn more →
  • Landing pages
  • Automated emails
  • Flexible product seeding
  • Campaign creation with Jaice AI built in
  • Flexible product seeding
Creator Outreach Learn more →
  • Outreach by email
  • Optimized email templates
  • Automated email flows
  • Jaice AI email Assistant
  • Outreach by DM only
Business Intelligence Learn more →
  • Campaign performance
  • Sales & ROI tracking
  • Creator-level revenue attribution
  • Affiliate link/promo code performance
  • Advanced analytics: EMV, AOV, CPM
  • Export in .pdf, .xls, .pt or share link
  • Campaign Performance
  • Sales & ROI tracking
  • Creator-level revenue attribution
  • Advanced analytics: EMV
Integrations Learn more →
  • Shopify
  • Klaviyo
  • Gmail
  • API
  • Amazon
  • WooCommerce
  • Magento
  • BigCommerce
  • Zapier
  • Hootsuite
  • Shopify
  • WooCommerce
  • Magento
  • Gmail
    • API
      • Amazon
        • Klaviyo
        • Outlook
        • BigCommerce
        • Zapier
        • Hootsuite

*Information based on publicly available sources and research as of February 2026. Features and capabilities may change. For official and latest information, please refer to each vendor’s website.

competitor G2 Shopmy
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Don’t take our word for it.

What G2 Influencer Marketing Platform ratings say about us.
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8.9

Influencer
Scoring

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No rating
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9.1

Influencer
Compensation

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No rating
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8.9

Social
Commerce

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No rating
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9.2

User Generated
Content

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No rating
available
1 0 Tag (1)

Upfluence is more competitively priced than its competition.

@zokjes, Reddit user
1 0 Tag (1)

Upfluence is better priced for sure. And data and analytics are next level.

@Unfair_Variation4733, Reddit user
This campaign with Upfluence resulted in a strong impact in the targeted markets.
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Cecilia Giraud, Director content

Marketing @Marriott

Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing!
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Joshua Weidling, Social media

marketing manager @Tiege Hanley

Upfluence has been a game-changer, transforming our influencer marketing strategy and significantly boosting our revenue.
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Adrien Darracq, Performance Marketing

Director @Branded

Why You Should Use Upfluence Instead of Shopmy

Stop Waiting for Inbound Applications

Discover and recruit the right creators proactively with AI-powered recommendations and outreach automation.

Go beyond marketplaces, activate creators that truly fit your brand.

Illustration Search

End the Compliance Nightmare

Stop chasing tax forms, W9s, and bank details from dozens of creators across multiple countries. Upfluence handles Built-in KYC verification, Secure document collection, 1099 export and Audit-ready records. 

Ditch long payment processes, streamline compliance as you scale.

Illustration of Upfluence's product gifting and one-click pay feature

Scale Sales not Busywork

Upfluence workflows automate your outreach, follow-ups, affiliate tracking, discount codes, payments and so much more. All in one platform with a built-in AI agent for performance optimizations. 

Stop repetitive tasks, build a system that scales performance.

Illustration Workflow
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Frequently Asked Questions
Still have a question?
Contact us, we’ll be happy to help.
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Choose Upfluence when you need full-funnel control, from creator discovery to affiliate automation and revenue attribution, with influencer activity directly tied to ecommerce sales and scalable global payouts.

Choose ShopMy if your priority is a streamlined creator storefront and commission-based affiliate selling, especially for brands focused on curated product recommendations and creator-led shopping experiences.

It depends on your category, goals, and how your team runs influencer marketing day to day.

Choose Upfluence when you need deeper creator insights, more complete ROI tracking, and flexible global payments. Especially if you want structured workflows that tie creator activity directly to commerce outcomes.

Choose Modash when you want a manual setup focused on creator discovery, outreach, and campaign tracking, with performance visibility centered more on engagement than full-funnel revenue impact.

Want to switch from Shopmy?

You can move to Upfluence in under 30 minutes without tearing your program down and starting over. We will help you bring over what matters most: your creator lists, current partnerships, and the workflows your team relies on.

Then we will get you set up on Upfluence for discovery, outreach, tracking, and payments. Your campaigns keep moving while you upgrade the way you scale.

Jaice AI influencer search audience match