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Read how MercerLabs used Upfluence’s platform and services agency to streamline their creator affiliate campaigns to 6x ROI.
How MercerLabs got 200 creators to help them reach 6x ROI
MercerLabs cross-referenced existing influential customers from their CMS with Upfluence’s creator database, and reached out to over 10k creators in NYC.
Upfluence’s automations increased response rate to 15%, and allowed over 200 creators to onboard automatically to promote Mercer Labs’ exhibit through an affiliation campaign.
The bulk-creation of affiliate discount codes for influencers helped drive sales and generated 6x return on investment with creators posts.
MercerLabs needs coming to Upfluence
Mercer Labs is a museum dedicated to fostering curiosity and exploration through immersive exhibits and innovative programming.
The museum offers visitors a chance to engage with a rich blend of art, science, and history, providing a dynamic space for learning and discovery.
Pain points that brought them to Upfluence
- Need to increase ticket sales and streamline creator collaborations with an all-in-one influencer platform.
- Want to track unique sales back to creators and analyze campaign performance to focus on best performers.
- Looking for a platform to manage large-scale influencer marketing and ensure proper follow-ups with to their large list of creators and collaborations.
How they unfolded their campaign strategy
To make sure to reach a successful campaign, MercerLabs:
- Hired Upfluence’s agency to fully manage their campaign in the platform. Their expertly crafted campaigns focused on proven top-performing creators to drive profitability.
- Chose a risk-free affiliate model, ensuring revenue with low upfront fees. Creators received revenue-based variable percentage commissions.
- Leveraged our exclusive Live Matching feature to connect with existing influential customers, 7x more likely to work with them.
- Used Upfluence to streamline communications, affiliate link creation, campaign management, and more—all in one place, saving hours daily.
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