Microsoft – Launch of a Social Media Challenge

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Microsoft Launches a Social Media Challenge for Students.

Microsoft relied on blogs, Facebook & Twitter to reach 18-25 yo French students. The challenge featured prizes such as the MS Surface touch pad.

What will this case study teach you?

You’ve probably heard of Native Advertising and its supposedly incomparable results, but what does a good Native Ads Campaign look like?  How much should you pay? What results can be expected?

Know what to expect from influencer marketing with an insider look at the content produced and the success metrics from this case study.

What you’ll get out of it:

1. The proper way to define your objectives.

What demographic do you want to reach? Which blogs are most likely to engage that audience? How many articles do you want published? This study gives insights into how to successfully define your objectives.

2. What published articles will look like.

There is no limit to your creativity here but this case study gives you examples of what was achieved by Microsoft when paired with the right influencers.

3. A budget example.

How much should you pay for sponsored content on the blogs you’ve identified? What are the metrics that let you determine the price of an influencer and your overall budget? Learn about influencer budgeting in this report.

4. The Social Media Boost you’ll get from your campaign.

Each influencer will promote your brand on their social media, triggering a boost in mentions all across the internet. Examine examples of published content from Microsoft’s influencers and view the engagement metrics obtained.


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