Industry
- Artisinal Ovens
- Kitchen Appliences
Solution
- realtime sales tracking with a mass adaptation of affiliate links
- Seamless integration of established e-commerce store and list of creators into an all-in-one platform
- Streamlined end-to-end communications with automated email flows, campaign management, and creator payments
KPIs
- Doubled Return on investment compared to the previous system
- High ratio of sales originating from creator collaborations.
- Regained control over the creator-corporate collaboration process.
- Increased engagement with creator-sponsored posts.
About the Simply Bread Case
Simply Bread Co. designs and manufactures artisan baking ovens for small businesses wanting to take their sourdough passion to the next level.
They also offer a dedicated app that allows bakers to sell their creations to maximize and streamline their businesses.
The company’s mission is to elevate, educate, and empower artisan micro-bakers and become known as the niche category innovator and market leader.
The Pain Points that lead them to Upfluence
Simply Bread operates with creator-sponsored content on all major video-sharing social media platforms.
These creators produce engaging videos demonstrating the installation and showcasing the products directly or delicious recipes to share with their community.
- They needed an all-in-one influencer platform to increase e-commerce sales and regain control over creator collaborations.
- Because promo codes were created manually, tracking unique sales back to creators and analyzing campaign performance became challenging.
- They struggled to manage contracts and emails, often missing follow-ups due to their large list of creators and collaborations.
The E-Commerce Strategy Upgrade, With Upfluence
Let’s explore how Upfluence helped the current situation of Simply Bread and aided their e-commerce business.
Upfluence served as the all-in-one platform for all steps of Simply Bread’s promotion process.
Sales Tracking
in one click, Simply Bread mass-created unique affiliate links for creators to track real-time sales and performance.
Campaign ROI
since Upfluence is the only platform to take ZERO fees on sales generated, Simply Bread was able to double its return on investment.
Seamless e-commerce integration
Simply Bread integrated their e-commerce store and list of previous creators into Upfluence, helping them work with influential customers and affiliates.
End-to-end platform
Simply Bread automated communications, one-click product shipment, campaign management, and creator payments, all in one place, at scale, with ease.
The results
- Thanks to Upfluence, collaboration with creators accounted for 50% of Simply Bread’s sales.
- To put it into perspective, the baking creator @littlepearlbreads accounted for $250k in sales in just 2 months.
- Simply Bread doubled its ROI with Upfluence when compared to its previous system!
It would be a no-brainer to use Upfluence
“Upfluence has been easy to work with, proactive, and professional. The company has created ease in tracking sales, organizing, and managing our influencers. Having them all in one place and being able to track their sales has been incredibly beneficial.”
Megan Cody
Director of Brand Marketing & Creative @ Simply Bread
Revolouzionize your e-commerce strategy
Upfluence, the #1 influencer platform for e-commerce brands on Amazon, Shopify, WooCommerce, BigCommerce, and Magento, allows you to run creator programs that sell.
Implement Upfluence into your e-commerce tech stack and grow your e-commerce store today!
