A complete analysis of the Perrier-Jouët influencer event in Ibiza.
To establish themselves as the ultimate bottle of the night, Perrier-Jouët used Upfluence software to recruit top Instagram Influencers for two major events in Ibiza. To take advantage of Instagram’s latest “stories” feature, Perrier-Jouët chose to promote their summer contests to an affluent European audience with flashy, mesmerizing live content. Upfluence helped them get the job done by identifying and recruiting the right international influencers. Know what to expect from influencer marketing with an insider look at the content produced and the success metrics from this unique campaign.
What will this case study teach you?
Complete with audience data, performance graphs, published content pieces, and ROI, this case study is an in-depth look at influencer events and Instagram stories. Get an exclusive look at the PR revolution as you follow the campaign from its preliminary planning stages all the way to the final metrics. After reading this case study, you’ll know exactly what to expect from influencer marketing.
What you’ll get out of it:
1. The proper way to define your objectives.
What demographic do you want to reach? Which Influencers are most likely to engage that audience? How many posts do you want published? This study gives insights into how to successfully define your objectives and carry out a targeted campaign.
2. What published content will look like.
There is no limit to your creativity here but this case study gives you examples of what was achieved by Perrier-Jouët when paired with the right influencers.
3. The results achieved.
How much engagement can an influencer event produce? A detailed account of the global performances in this case study will show you all the engagement metrics with insights into geographical and audience data.
4. A budget example.
How much should you pay for sponsored content with top Instagram Influencers? What are the metrics that let you determine the price of an influencer and your overall budget? Learn about influencer budgeting in this report.