Discover the Blockchain Revolution Through a Content Marketing Campaign!
With the aim of reinforcing its position as an expert, Sopra Banking Software ran a Content Marketing Campaign in collaboration with Upfluence. Through conversational and playful content pieces, this campaign reached a target audience of professionals and experts from the FinTech, Banking and Finance sectors.
What will this case study teach you?
Discover every step of this Content Marketing Campaign: From designing the content strategy, to producing the content piece, distributing them through different networks and building the campaign final report.
How many people will you reach? What coverage can you expect?
What you’ll get out of it:
1. The steps of a content marketing campaign.
Our campaign strategy is explained in detail, including our choices, what content pieces we produced and what coverage we got. This case study will answer your set up, distribution and ROI questions.
2. What published content will look like.
Our goal is to produce technical, playful and unique content pieces. Discover how the ‘Inevitable Blockchain’ infographics went viral thanks to key FineTech influencers.
3. The results.
How many social shares? Which FineTech-specialized websites reposted our infographics? How many people were reached? Review the ROI and much more.