Industry
- E-commerce & Omnichannel Strategy
Solution
- Using Upfluence for mass Influencer scouting
- Implementation of content in multiple media strategies
- Cut costs with Amazon Brand Referral Bonus (BRB)
KPIs
- Increased ROI
- Increased monthly customer acquisition growth
- Increased growth for a newly implemented media channel
Branded: How Upfluence Amazon Attribution integration could improve your ROI
Branded transforms e-commerce products into leading omnichannel and social brands, standing at the forefront of the e-commerce evolution as a dynamic aggregator on Amazon. Moreover, their mission, while simple, is quite ambitious. Today, we explore how the Upfluence Amazon Attribution integration solution adeptly helped mitigate one of Branded’s most challenging obstacles: performance-based affiliate costs.
Finally, let’s explore how, through the power of the new update, Upfluence helped find the Amazon seller’s case study solution.
Their Need
The company aimed to build internet businesses into beloved global brands by combining Amazon and direct-to-consumer (DTC) techniques.
The Solution
By combining Amazon Ads and Attribution with influencer marketing through Upfluence, Branded was able to overcome affiliate difficulties and increase Amazon sales.
Why it matters
Thanks to the Brand Referral Bonus (BRB), you can use direct Amazon advertisements to develop your business with minimal to no negative effects. Furthermore, you have the ability to convert qualified visitors from real, genuine influencer content to your Amazon store.
The STRATEGY
Influencer Partnerships
the heart of Branded’s Strategy
- Initially, They outsourced content and got in contact directly with influencers
- Subsequently, Influencers are simultaneously included into their Direct-to-consumer (DTC) and Amazon marketing strategies
- Finally, promote across a wide range of channels to optimize reach, increase revenues, and repurpose content
The approach
- Branded boosted their marketing performance and visibility across important touchpoints such as PPC and social media ads.
Simplifying Success
The power of Brand Referral
Creator value proposition.
- Branded tracks sales and rewards creators with Amazon Attribution for their real contributions.
- Influencers drive sales, and Branded uses this for accurate sales tracking.
But higher sales equal higher commissions
- With the new Upfluence Amazon Attribution Integration, Branded used Amazon’s 10% Brand Referral Bonus (BRB) to cut marketing costs.
- The BRB is key to reducing expenses and boosting influencer marketing success.
real results.
The Veggie Chopper Case
Shea Whithney’s campaign
- The YouTube personality featured the Fullstar Veggie Chopper, driving substantial affiliate revenue.
- The campaign earned over 10x ROI.
- The 10% Brand Referral Bonus (BRB) covered marketing costs after a 20% sale commission fee to the influencer.
A Winning Combination
- Branded’s experience demonstrates the possibility of using influencer marketing in conjunction with the Upfluence Amazon Attribution integration to achieve large results with little to no cost.
- Moreover, by using the correct tools and tactics, Amazon sellers may maximize the potential of their online presence, resulting in significant growth and efficiency.
And this is just the beginning
Are you ready to not only increase your sales and brand awareness but also significantly reduce your operational hassles? With Upfluence Amazon Attribution integration, you have the powerful opportunity to seamlessly integrate influencer marketing with your Amazon store strategy.
With the right creators, you too can take your direct-to-consumer company to the next level and start selling on Amazon!
Leverage influencer expertise to precisely reach audiences likely to purchase.
Utilize influencer-generated content to not only captivate but also convert Amazon shoppers.
Gain actionable insights, optimizing your campaigns for better performance.
Combine BRB with influencer partnerships to significantly increase your ROI: make every dollar count.
A 5-star experience
“Upfluence has been a game-changer for Branded, transforming our influencer marketing strategy and significantly boosting our revenue.
Tying our direct-to-consumer efforts with Amazon strategies turned out to be a masterstroke, pushing our revenue up and really lifting our brand onto a higher shelf.”
Adrien Darracq
Performance Marketing Director @ Branded
