fbpx ...

Top 50 Brands Most Mentioned On Instagram: The Official Ranking

3 minutes read
Influencer Marketing Platform ยป Blog ยป Content Marketing ยป Top 50 Brands Most Mentioned On Instagram: The Official Ranking

Top 50 Brands Mentioned on Instagram

The official list of the top 50 brands most mentioned on Instagram is finally here!

Standing out on social media with an innovative strategy can be quite difficult.

However,ย  a proper way to get around this is to see what the major players of the game are doing. Discover our top 50 rankings today and find out which firm is currently dominating the Instagram space.

Who knows? Maybe youโ€™ll find some inspiration for your next social media campaign.

Stand out on instagram in 2024

Hubspot and Upfluence joined forces to deliver the newest edition of the Instagram Report for 2024. Inside, you can find loads of interesting statistics about crafting the best social media pipeline.

The Ranking

To obtain these results, we analyzed over 41 million Instagram posts between 2022 and 2023 and analyzed how many of these posts mentioned a brand.

The top 50 brands ranking is ordered in terms of the number of mentions, however, we do also include the number of interactions generated to showcase each brandโ€™s diverse strategies and overall objective.ย 

As you can see, if we were to order the table in terms of engagement, the list would be different.

Want to learn which are the top 5? We also have a digested set of individual rankings for a more personalized look!

These metrics were recorded by looking at the total number of posts mentioning these companiesย from online creator accounts and the interactions generated by said creator posts.

Posts and engagements spawned from their brand accounts were not considered for this list.

Rank
Shift
Company
Mentions
Engagement

1

Group 425

--

1280px Zara Logo svg

Fashion Retail

flag

Spain

600k

-12.35%

812M

-6.45%

2

Group 425

--

2 Shein

Fashion Retail

china

China

413k

-26.9%

628M

+27.64%

3

image (8)

+3

Amazon Black

E-commerce

united states

United States

410K

+49.2%

754M

+136%

4

image (8)

+4

4. Fashion Nova

Luxury Fashion

united states

United States

357K

-4.94%

1.45B

+9.93%

5

image (9)

-1

5 h&m

Fashion Retail

sweden

Sweden

349K

+2.71%

479M

-10.83%

6

image (9)

-3

6 Nike

Sportswear

united states

United States

339K

-14.63%

693M

+1.42%

7

Group 425

--

7 Gymshark

Sportswear

united kingdom

United Kingdom

210K

-10.26%

629M

+53.22%

8

image (8)

+2

8 disney

Entertainment

united states

United States

199K

+17.20%

334M

+130.9%

9

image (9)

-1

9 chanel

Cosmetics

France flag

France

195K

+0.57%

566M

+23%

10

image (8)

+3

10 yves saint laurent

Luxury Fashion

France flag

France

161K

+19.32%