Top 50 Brands Mentioned on Instagram
The official list of the top 50 brands most mentioned on Instagram is finally here!
Standing out on social media with an innovative strategy can be quite difficult.
However,ย a proper way to get around this is to see what the major players of the game are doing. Discover our top 50 rankings today and find out which firm is currently dominating the Instagram space.
Who knows? Maybe youโll find some inspiration for your next social media campaign.
Stand out on instagram in 2024
Hubspot and Upfluence joined forces to deliver the newest edition of the Instagram Report for 2024. Inside, you can find loads of interesting statistics about crafting the best social media pipeline.
The Ranking
To obtain these results, we analyzed over 41 million Instagram posts between 2022 and 2023 and analyzed how many of these posts mentioned a brand.
The top 50 brands ranking is ordered in terms of the number of mentions, however, we do also include the number of interactions generated to showcase each brandโs diverse strategies and overall objective.ย
As you can see, if we were to order the table in terms of engagement, the list would be different.
Want to learn which are the top 5? We also have a digested set of individual rankings for a more personalized look!
These metrics were recorded by looking at the total number of posts mentioning these companiesย from online creator accounts and the interactions generated by said creator posts.
Posts and engagements spawned from their brand accounts were not considered for this list.
1
--
Fashion Retail
Spain
600k
-12.35%
812M
-6.45%
2
--
Fashion Retail
China
413k
-26.9%
628M
+27.64%
3
+3
E-commerce
United States
410K
+49.2%
754M
+136%
4
+4
Luxury Fashion
United States
357K
-4.94%
1.45B
+9.93%
5
-1
Fashion Retail
Sweden
349K
+2.71%
479M
-10.83%
6
-3
Sportswear
United States
339K
-14.63%
693M
+1.42%
7
--
Sportswear
United Kingdom
210K
-10.26%
629M
+53.22%
8
+2
Entertainment
United States
199K
+17.20%
334M
+130.9%
9
-1
Cosmetics
France
195K
+0.57%
566M
+23%
10
+3
Luxury Fashion
France
161K
+19.32%